"New analysis from the University of Bristol, external revealed there were 5,262 instances of gambling advertising during coverage of Manchester City's 4-0 win over Wolves on 16 August. Of the advertising messages on show, some 91% were visible during live play, with only 9% coming in pre-match and post-match coverage, making it the fixture with the highest number of visible in-play gambling ads since the research was first conducted in 2023."
"A 2019 agreement by gambling companies for a self-regulated 'whistle-to-whistle ban' means TV betting adverts are not shown between five minutes before kick-off and five minutes after full-time. But the 'ban' ends at 9pm and does not cover other forms of visible advertising such as shirt sponsorships, pitchside hoardings and logos on stadium structures, which have all increased in recent years."
There were 5,262 instances of visible gambling advertising during coverage of Manchester City's 4-0 win over Wolves on 16 August. Ninety-one percent of those messages were visible during live play, with only nine percent occurring in pre-match and post-match coverage, making the fixture the highest for visible in-play gambling ads since monitoring began in 2023. A 2019 self-regulated whistle-to-whistle ban prevents TV betting adverts between five minutes before kick-off and five minutes after full-time, but the ban ends at 9pm and excludes shirt sponsorship, pitchside hoardings and stadium logos. The opening weekend recorded 13,200 gambling messages during the ban period and 27,440 across all coverage.
Read at www.bbc.com
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