"In the case of Texas A&M - specifically, its athletic department - that means a partnership with Unreined Whiskey, a relatively new entry to the spirits world, but also one with Texas roots.More specifically, it's a whiskey company with a deep connection to Texas A&M itself. As Ralph Green of the Houston Chronicle reports, the company's seven founders are all university alumni. The partnership will involve Unreined's bourbon being made widely available at the Aggies' stadium, Kyle Field, along with sales of the whiskey at other Texas A&M athletic events."
"In the spring of 2026, Unreined Whiskey will open a visitor center in College Station, Texas, which will allow Lone Star State bourbon enthusiasts a place to enjoy tastings and take in what is described in the announcement as a "Buzick-built 6,200-barrel warehouse."One interesting name on the aforementioned list of founders is Dr. Rob Arnold, whose other credits include being CEO of the bulk whiskey trading company Barrel Hub and writing the 2022 book The Terroir of Whiskey: A Distiller's Journey Into the Flavor of Place."
Texas A&M's athletic department has entered a partnership with Unreined Whiskey, a company founded by seven university alumni. Unreined's bourbon will be sold widely at Kyle Field and at other Texas A&M athletic events. A visitor center in College Station will open in spring 2026 and will include a Buzick-built 6,200-barrel warehouse offering tastings. One founder, Dr. Rob Arnold, is CEO of Barrel Hub and author of the 2022 book The Terroir of Whiskey: A Distiller's Journey Into the Flavor of Place. Chief Marketing Officer Nelson Ingram said the company aims to bring a bourbon-trail experience to Texas and to build a lifestyle-oriented brand. Unreined is positioning itself to join the growing roster of notable Texas whiskey makers.
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