"The UK government is preparing to tighten the rules on who can sponsor the country's biggest sports teams, with ministers setting out plans to stop unlicensed gambling companies from striking sponsorship deals with clubs, including those in the Premier League. Culture Secretary Lisa Nandy confirmed that a formal consultation will launch this spring. The proposal would prevent gambling operators that do not hold a UK licence from partnering with British sports organisations."
"When placing a bet on the big match, fans deserve to know the sites they're using are properly regulated, with the right protections in place, Nandy said in a statement. It's not right that unlicensed gambling operators can sponsor some of our biggest football clubs, raising their profile and potentially drawing fans towards sites that don't meet our regulatory standards."
The UK government plans to restrict sponsorship of major sports teams by gambling operators that lack a UK licence, launching a formal consultation this spring. Officials say unlicensed firms weaken consumer safeguards and can steer fans toward sites operating outside domestic regulation. Currently, clubs can sign deals with overseas operators if services are not available to customers in Great Britain, often showing non‑UK‑licensed logos via white‑label arrangements. The Premier League has a voluntary front‑of‑shirt gambling sponsor withdrawal by 2025‑26, while gambling brands may still appear on sleeves, training wear and pitchside advertising. Soccer authorities have agreed an industry code with limits and responsible messaging, but critics say voluntary measures leave significant gaps.
Read at ReadWrite
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