"Roney started posting five to seven TikToks a day, dancing or dribbling a basketball to the beat of trending songs. 'It would go viral every time,' Roney told Digiday."
"Though she wouldn't name names, Roney says her experience was 'a mess,' and highlights the dangers of young creators getting wrapped up with the wrong people promising to boost their careers."
"Roney credits her growth to her ability to bridge genres, combining her identity as a scholar athlete with her passion for beauty and lifestyle."
Carson Roney, a college athlete, gained significant popularity on TikTok, amassing 5 million followers by blending sports with beauty and lifestyle content. Her growth is attributed to posting frequently during the pandemic and engaging with trending music. Roney's success attracted brand deals from major companies, showcasing a shift in sponsorships towards diverse creator athletes. However, her early management experience was challenging, highlighting the risks young creators face when partnering with inexperienced managers in the creator economy.
Read at Digiday
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