"Whoop has already launched medically cleared features including ECG monitoring and atrial fibrillation detection, a capability that flags an irregular heartbeat that can lead to stroke."
"The subscription model, which bundles hardware and software for between $200 and $360 a year, has proven remarkably sticky: 83% of monthly active users open the app on any given day."
"Ahmed wants Whoop to be less of a performance tool and more of a life-saving one - a continuous health monitor that doesn't just help you recover from a hard workout."
"The FDA challenged that last one in a warning letter last summer, arguing the feature constituted medical diagnosis rather than wellness monitoring; Whoop said the FDA was 'overstepping its authority'."
Whoop, a health wearable company, has gained popularity among elite athletes and expanded globally, achieving over 100% revenue growth last year. The device tracks various health metrics through a subscription model. Founder Will Ahmed envisions transforming Whoop into a continuous health monitor capable of detecting serious health issues like heart attacks. The company has introduced features such as ECG monitoring and atrial fibrillation detection, despite facing regulatory challenges from the FDA regarding its blood pressure insights.
Read at TechCrunch
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