Main characters of March Madness 2025: Standouts from every roundMarch Madness empowers athletes to shine, with top performances emerging even amidst expected outcomes.Cinderella stories are fewer this year, yet new stars and memorable moments still arise on the court.
Brooklyn to Indiana: Kansas signee and projected No. 1 pick Darryn Peterson's 48-hour runDarryn Peterson, a top high school player, embraces a demanding schedule while preparing for future challenges.
UNC's Davis, Trojans' Watkins pace NIL marketBasketball players, especially women, are leading in NIL endorsements due to visibility and cultural impact.
Duke's Cooper Flagg signs shoe deal with New BalanceCooper Flagg has signed a personal and professional deal with New Balance, becoming a signature athlete and promoting the brand.
Main characters of March Madness 2025: Standouts from every roundMarch Madness empowers athletes to shine, with top performances emerging even amidst expected outcomes.Cinderella stories are fewer this year, yet new stars and memorable moments still arise on the court.
Brooklyn to Indiana: Kansas signee and projected No. 1 pick Darryn Peterson's 48-hour runDarryn Peterson, a top high school player, embraces a demanding schedule while preparing for future challenges.
UNC's Davis, Trojans' Watkins pace NIL marketBasketball players, especially women, are leading in NIL endorsements due to visibility and cultural impact.
Duke's Cooper Flagg signs shoe deal with New BalanceCooper Flagg has signed a personal and professional deal with New Balance, becoming a signature athlete and promoting the brand.
Paige under pressure? Stories from Bueckers' past show she can deliver for UConnPaige Bueckers is a standout player in women's basketball, with immense talent and pressure as she aims for a national championship.
Through The Transfer Portal, With Ken Pomeroy | DefectorMarch Madness offers joy in unpredictability, with bracket failures being a part of the fun for casual fans.
LSU star Johnson to skip WNBA draft, source saysFlau'Jae Johnson will not enter the 2025 WNBA Draft and will return to LSU for her senior season.
Paige under pressure? Stories from Bueckers' past show she can deliver for UConnPaige Bueckers is a standout player in women's basketball, with immense talent and pressure as she aims for a national championship.
Through The Transfer Portal, With Ken Pomeroy | DefectorMarch Madness offers joy in unpredictability, with bracket failures being a part of the fun for casual fans.
LSU star Johnson to skip WNBA draft, source saysFlau'Jae Johnson will not enter the 2025 WNBA Draft and will return to LSU for her senior season.
Aaliyah Chavez's unlikely route to top girls basketball prospectAaliyah Chavez, a top high school basketball prospect, showcases skill and composure despite intense scrutiny and pressure.She maintains her humble approach and focuses on the game, disregarding rankings and accolades.
Girls' basketball player of the year: Kaleena Smith of Ontario ChristianKaleena Smith, despite her small stature, significantly impacts her team with her skills and leadership, earning the title of player of the year.
Aaliyah Chavez's unlikely route to top girls basketball prospectAaliyah Chavez, a top high school basketball prospect, showcases skill and composure despite intense scrutiny and pressure.She maintains her humble approach and focuses on the game, disregarding rankings and accolades.
Girls' basketball player of the year: Kaleena Smith of Ontario ChristianKaleena Smith, despite her small stature, significantly impacts her team with her skills and leadership, earning the title of player of the year.
Cooper Flagg Shows Off Over-the-Top Duke Home Ahead of March Madness Opener-as He Insists Ankle Injury Won't Keep Him Off CourtCooper Flagg is ready for his March Madness debut despite injury concerns, eyeing a future in the NBA.
UCLA's 'water boy' is soaking in success after becoming first national brand ambassadorFinn Barkenaes, a water boy, became the first to secure an NIL deal with Niagara Bottling, highlighting unexpected opportunities in sports sponsorship.
Cooper Flagg Shows Off Over-the-Top Duke Home Ahead of March Madness Opener-as He Insists Ankle Injury Won't Keep Him Off CourtCooper Flagg is ready for his March Madness debut despite injury concerns, eyeing a future in the NBA.
UCLA's 'water boy' is soaking in success after becoming first national brand ambassadorFinn Barkenaes, a water boy, became the first to secure an NIL deal with Niagara Bottling, highlighting unexpected opportunities in sports sponsorship.
fromEntrepreneur2 weeks agoBoogie Fland on How NIL is Changing the Path to the NBA | EntrepreneurYoung athletes today are leveraging social media for networking and managing personal brands at an unprecedented level.
How This Serial Entrepreneur Is Redefining Sports Media with On3 | EntrepreneurCollege athletes have transitioned from amateurs to empowered professionals thanks to NIL deals, which also affect high school sports dynamics.
Outgoing Biden admin: NIL "financial assistance" under Title IXCollege athlete payments must be proportionately available to male and female athletes under Title IX guidelines.
Kelly: The entitlement era of athletes is just beginning | OpinionCarson Beck's NIL deal represents a significant shift in college sports, highlighting the power and entitlement culture among athletes today.
One College Football Team Is Getting A World Of Warcraft MakeoverWorld of Warcraft partners with University of Washington to create a unique in-stadium experience featuring character mascots and player collaborations.
How This Serial Entrepreneur Is Redefining Sports Media with On3 | EntrepreneurCollege athletes have transitioned from amateurs to empowered professionals thanks to NIL deals, which also affect high school sports dynamics.
Outgoing Biden admin: NIL "financial assistance" under Title IXCollege athlete payments must be proportionately available to male and female athletes under Title IX guidelines.
Kelly: The entitlement era of athletes is just beginning | OpinionCarson Beck's NIL deal represents a significant shift in college sports, highlighting the power and entitlement culture among athletes today.
One College Football Team Is Getting A World Of Warcraft MakeoverWorld of Warcraft partners with University of Washington to create a unique in-stadium experience featuring character mascots and player collaborations.
Meet Jahkeem Stewart, the coveted five-star and a multimillion-dollar gambleJahkeem Stewart is a top-ranked prospect in college football with potential multimillion-dollar NIL deals despite limited high school playing time.
Nike Unveils Stunning Billboard Featuring Colorado Star in Times SquareNike signs Shedeur Sanders to a monumental NIL deal, featuring a prominent billboard in Times Square.
Nike Unveils Stunning Billboard Featuring Colorado Star in Times SquareNike signs Shedeur Sanders to a groundbreaking NIL deal, showcasing his immense market value and furthering the evolution of college athlete endorsements.
Nike Unveils Stunning Billboard Featuring Colorado Star in Times SquareNike signs college football star Shedeur Sanders to a lucrative NIL deal, marked by a prominent billboard in Times Square.
Former Texas teammate Johntay Cook takes shot at Quinn Ewers over $6 million NIL offerEx-Texas receiver Johntay Cook criticized Quinn Ewers' NIL valuation, reflecting concerns over spending in college football amid shifting player dynamics.
Loyal to whom?' A coaching exit can trigger a player exodus, but two desert stars took a different pathNoah Fifita exemplifies changing priorities in college football, valuing loyalty and relationships over lucrative NIL offers.
Meet Jahkeem Stewart, the coveted five-star and a multimillion-dollar gambleJahkeem Stewart is a top-ranked prospect in college football with potential multimillion-dollar NIL deals despite limited high school playing time.
Nike Unveils Stunning Billboard Featuring Colorado Star in Times SquareNike signs Shedeur Sanders to a monumental NIL deal, featuring a prominent billboard in Times Square.
Nike Unveils Stunning Billboard Featuring Colorado Star in Times SquareNike signs Shedeur Sanders to a groundbreaking NIL deal, showcasing his immense market value and furthering the evolution of college athlete endorsements.
Nike Unveils Stunning Billboard Featuring Colorado Star in Times SquareNike signs college football star Shedeur Sanders to a lucrative NIL deal, marked by a prominent billboard in Times Square.
Former Texas teammate Johntay Cook takes shot at Quinn Ewers over $6 million NIL offerEx-Texas receiver Johntay Cook criticized Quinn Ewers' NIL valuation, reflecting concerns over spending in college football amid shifting player dynamics.
Loyal to whom?' A coaching exit can trigger a player exodus, but two desert stars took a different pathNoah Fifita exemplifies changing priorities in college football, valuing loyalty and relationships over lucrative NIL offers.
Verizon revamps sports strategy, works with Paige Bueckers and NIL athletesSports marketing is becoming increasingly crowded, making it difficult for brands to differentiate themselves.
Why many college athletes still see a degree as the ultimate prizeNIL deals provide additional income to college athletes, but for many, a college degree remains their primary goal.
Travis Hunter is one of college sports' top earners. Here are the 10 student-athletes with the highest NIL valuations.NIL deals provide significant financial opportunities for student-athletes while allowing them to continue their education.
Source: Georgia QB Rashada entering portal againRashada is seeking a fresh start as a quarterback after a difficult experience with NIL deals and subsequent transfers.
Why many college athletes still see a degree as the ultimate prizeNIL deals provide additional income to college athletes, but for many, a college degree remains their primary goal.
Travis Hunter is one of college sports' top earners. Here are the 10 student-athletes with the highest NIL valuations.NIL deals provide significant financial opportunities for student-athletes while allowing them to continue their education.
Source: Georgia QB Rashada entering portal againRashada is seeking a fresh start as a quarterback after a difficult experience with NIL deals and subsequent transfers.
When the mission calls for a big sports upgrade, Utah enlists a billionaireDwyane Wade's involvement with sports in Utah reflects a larger trend of growth and excitement in the region's sports culture.
Shedeur Sanders inks Nike sponsorship, lands Times Square billboardShedeur Sanders' endorsement with Nike elevates his status in college sports, marking a blend of athleticism and cultural significance.
BYU Quarterback Jake Retzlaff Signs Manischewitz NIL Deal | EntrepreneurJake Retzlaff, a Jewish quarterback at BYU, is making history and embracing his culture through a partnership with Manischewitz.
Shedeur Sanders inks Nike sponsorship, lands Times Square billboardShedeur Sanders' endorsement with Nike elevates his status in college sports, marking a blend of athleticism and cultural significance.
BYU Quarterback Jake Retzlaff Signs Manischewitz NIL Deal | EntrepreneurJake Retzlaff, a Jewish quarterback at BYU, is making history and embracing his culture through a partnership with Manischewitz.
Paige Bueckers planning for future by joining new Unrivaled 3-on-3 league, living in the presentPaige Bueckers is planning for her future in basketball while focusing on her last season with UConn.
Latest from Patriots' draft: Drake Maye's leadership, intel on Ja'Lynn Polk and Caedan WallaceMack Brown emphasizes Drake Maye's character and community involvement through his approach to NIL deals and support for underprivileged children.
LGBTQIA+ college athletes cashing in on NIL dealsCollege athletes, including LGBTQIA+ individuals, are engaging in name, image, and likeness (NIL) deals with various brands, focusing on local businesses and advocating for their communities.
Morning Docket: 06.18.24Lawyers and law firms across various sectors face notable events and scandals.