""What's happening out there in the real world hasn't impacted any investor appetite or deal flow as yet. But deals take a long time to gestate, so an impact may be felt in the future.""
""We haven't seen any deal slowed down, or any change in kind of outlook or sentiment in any of the fields we're working on. The mood is one of nervousness about the future rather than any immediate financial impact.""
""Nobody yet knows what this is, how far it spreads, or how long it lasts. That uncertainty-about-uncertainty has made dealmakers reluctant to draw any firm conclusions, in either direction.""
Advisors in the advertising industry are cautiously optimistic about dealmaking despite ongoing tensions in Iran. Current investor appetite and deal flow remain unaffected, although there is concern about potential future impacts. The situation is different from the immediate effects seen during the Russia-Ukraine conflict, as the uncertainty surrounding Iran's situation makes it difficult to predict outcomes. For now, deal processes continue, but there is a sense of caution among dealmakers as they monitor developments.
Read at Digiday
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