#donations-and-paywall-model

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Marketing
fromDigiday
1 hour ago

Media Buying Briefing: Agencies turn creators into test labs for campaigns and product innovation

Creators are now integral to marketing strategies, influencing campaign development and brand relevance in the evolving media landscape.
Deliverability
fromVerticalResponse
11 hours ago

The Future of Email Marketing (and What It Means for Small Businesses)

Email marketing will remain a top ROI channel for small businesses and nonprofits, emphasizing the need for adaptation to emerging trends and technologies.
fromForbes
13 hours ago

The 'Creator Of Clipping' Who Powers Stake's Viral Machine

Stake, the Curaçao-based crypto casino, generated $4.7 billion in gross gaming revenue in 2024, according to multiple reports. It didn't build that brand with banner ads.
Media industry
Marketing tech
fromAdExchanger
2 days ago

An Audience So Nice You Bought It Twice (And That's Not A Good Thing) | AdExchanger

Brands struggle with siloed media plans, leading to wasted spend and reduced performance due to overlapping audience targeting across channels.
Fundraising
fromThedrum
4 days ago

Digital Marketing and the Third Sector

Charities effectively use digital marketing and social media to connect with audiences and enhance fundraising efforts.
Growth hacking
fromEntrepreneur
2 days ago

The Gross vs. Net Revenue Trap That Can Sink Your Business

Net revenue is crucial for assessing business health, as it reflects actual profit after expenses, unlike gross revenue which can be misleading.
#youtube
Online marketing
from9to5Google
2 days ago

YouTube ads surface in subscriptions feed as side-by-side ads hit more live content

YouTube is rolling out side-by-side ads and ads in the subscriptions feed, changing user experience significantly.
Marketing tech
fromAndroid Authority
3 days ago

Ads are the worst thing about YouTube livestreams, but Google may have (loudly) fixed them

YouTube is testing a new mobile livestream ad format that plays below the video, allowing users to watch while ads play.
Media industry
fromTheankler
4 days ago

Creator Exit Playbook: How MatPat Built - and Sold - a YouTube Empire

Creators are now building businesses designed for sale, following the Patricks' successful model with Theorist Media.
Online marketing
from9to5Google
2 days ago

YouTube ads surface in subscriptions feed as side-by-side ads hit more live content

YouTube is rolling out side-by-side ads and ads in the subscriptions feed, changing user experience significantly.
Marketing tech
fromAndroid Authority
3 days ago

Ads are the worst thing about YouTube livestreams, but Google may have (loudly) fixed them

YouTube is testing a new mobile livestream ad format that plays below the video, allowing users to watch while ads play.
Media industry
fromTheankler
4 days ago

Creator Exit Playbook: How MatPat Built - and Sold - a YouTube Empire

Creators are now building businesses designed for sale, following the Patricks' successful model with Theorist Media.
#ai
fromTNW | Opinion
6 days ago
Silicon Valley

Op-Ed: SaaS is not dead. You are just being sold the funeral

AI will not replace human creativity and traditional software is not dead despite prevailing narratives.
Silicon Valley
fromTNW | Opinion
6 days ago

Op-Ed: SaaS is not dead. You are just being sold the funeral

AI will not replace human creativity and traditional software is not dead despite prevailing narratives.
Television
fromThe Atlantic
3 days ago

Life Isn't Easy in the OnlyFans Economy

Margo, a naive college student, turns to OnlyFans for financial survival after dropping out and becoming a single mother.
#x
Software development
fromTechzine Global
3 days ago

Anthropic tests restrictions on Claude Code in Pro subscription

Anthropic tested removing Claude Code from the $20 Pro subscription, causing confusion among new users while existing subscribers retained access.
Social media marketing
fromVogue
5 days ago

Will AI Kill the Creator Economy?

AI-generated influencers like Aitana Lopez are reshaping the fashion and beauty industries, blurring the lines between reality and digital creation.
#subscriptions
Digital life
fromWIRED
5 years ago

7 Apps to Help You Trim Down Subscriptions-and Save Money

Apps can help track and manage recurring subscriptions, ensuring users only pay for what they need.
fromDigiday
2 months ago
Media industry

In Graphic Detail: Subscriptions are rising at big news publishers - even as traffic shrinks

Digital life
fromWIRED
5 years ago

7 Apps to Help You Trim Down Subscriptions-and Save Money

Apps can help track and manage recurring subscriptions, ensuring users only pay for what they need.
fromDigiday
2 months ago
Media industry

In Graphic Detail: Subscriptions are rising at big news publishers - even as traffic shrinks

Apple
fromWIRED
5 days ago

Tim Cook's Legacy Is Turning Apple Into a Subscription

Tim Cook's leadership at Apple is marked by significant growth in the services sector, contributing to the company's financial success and operational efficiency.
#creator-economy
Marketing
fromForbes
3 days ago

8 Ways Creators Can Monetize Away From Socials

Creators are diversifying income streams beyond brand deals, focusing on in-person events and digital services for stability and growth.
Media industry
fromForbes
5 days ago

Fixated Acquires Studio71 To Build The Creator Economy Stack

The creator economy is shifting from access to ownership, focusing on building enduring media companies rather than just monetizing platforms.
Marketing
fromForbes
3 days ago

8 Ways Creators Can Monetize Away From Socials

Creators are diversifying income streams beyond brand deals, focusing on in-person events and digital services for stability and growth.
Media industry
fromForbes
5 days ago

Fixated Acquires Studio71 To Build The Creator Economy Stack

The creator economy is shifting from access to ownership, focusing on building enduring media companies rather than just monetizing platforms.
Media industry
fromPoynter
3 days ago

Can journalists really make a living on Substack? - Poynter

Independent journalism on platforms like Substack is increasingly seen as a viable career option for journalists seeking alternatives to traditional media outlets.
#beehiiv
Marketing tech
fromTechCrunch
3 days ago

Beehiiv rolls out new creator tools, including webinars and customizable paywalls | TechCrunch

Beehiiv is evolving into an all-in-one platform for creators with new features like webinars, AI analytics, metered paywalls, and paid trials.
Media industry
fromDigiday
3 days ago

Beehiiv adds even more features to go up against competitors and win over creators

Beehiiv is expanding its platform with new tools to attract content creators and enhance audience engagement and monetization.
Marketing tech
fromTechCrunch
3 days ago

Beehiiv rolls out new creator tools, including webinars and customizable paywalls | TechCrunch

Beehiiv is evolving into an all-in-one platform for creators with new features like webinars, AI analytics, metered paywalls, and paid trials.
Media industry
fromDigiday
3 days ago

Beehiiv adds even more features to go up against competitors and win over creators

Beehiiv is expanding its platform with new tools to attract content creators and enhance audience engagement and monetization.
#philanthropy
Fundraising
fromNature
5 days ago

How to secure philanthropic funding in a competitive climate

Jim Simons significantly impacted science funding through his philanthropic efforts, establishing the Simons Foundation and contributing billions to research.
Non-profit organizations
fromNature
5 days ago

Meeting the moment: how scientific philanthropies are expanding their reach

Federal funding cuts in 2025 prompted increased reliance on philanthropic funding for research and development in the US.
Fundraising
fromNature
5 days ago

How to secure philanthropic funding in a competitive climate

Jim Simons significantly impacted science funding through his philanthropic efforts, establishing the Simons Foundation and contributing billions to research.
Non-profit organizations
fromNature
5 days ago

Meeting the moment: how scientific philanthropies are expanding their reach

Federal funding cuts in 2025 prompted increased reliance on philanthropic funding for research and development in the US.
#meta
Social media marketing
fromForbes
1 month ago

Meta Offered Creators Cash-Here's How They Responded

Meta's 'Creator Fast Track' program offers guaranteed payments to attract creators from other platforms to post on Facebook.
Social media marketing
fromForbes
1 month ago

Meta Offered Creators Cash-Here's How They Responded

Meta's 'Creator Fast Track' program offers guaranteed payments to attract creators from other platforms to post on Facebook.
Television
fromThe Hollywood Reporter
6 days ago

Microdramas Platform Verza TV Shifts Strategy Just 4 Months After Launch (Exclusive)

Verza TV is evolving to include horizontal videos and user-generated content while maintaining a focus on mobile entertainment.
Marketing tech
fromExchangewire
2 days ago

Taboola Launches Realize+

Taboola launched Realize+, an AI-powered performance marketing platform that automates campaign decisions to enhance conversions and reduce manual effort.
Fundraising
fromFast Company
6 days ago

A different kind of "trust" fund

Trust is essential for effective climate innovation, requiring collaboration over competition among organizations addressing the climate crisis.
Marketing tech
fromDigiday
4 days ago

Media Briefing: As traffic declines, publishers see gains in commerce conversions and CTR

Shrinking audiences are leading to stronger conversions and increased commerce revenue for some publishers.
Media industry
fromAdExchanger
3 days ago

Streaming Platforms Are Embracing Vertical Video. But At This Point, Is It Worth It? | AdExchanger

Streaming services are adopting vertical video features to enhance content discovery, but currently lack advertising opportunities.
Marketing
fromThedrum
3 days ago

Key steps you can take to avoid asset wastage

Adopting a one-world, many-mindsets approach enhances localization, saving costs and preventing asset wastage in global marketing campaigns.
fromEntrepreneur
5 days ago

This Anonymous Posting Strategy Helped Him Build a Big Following - and Led to Investors and Partners Finding Him First

"I felt like that pseudonym gave me some freedom, like some permission to just be my authentic self."
Social media marketing
fromNonprofit Tech for Good
6 days ago

7 Steps to Turn Your SMS Program into a Storytelling Engine

SMS is one of the most underused answers to that problem. Texts get opened, they feel personal, and the barrier to respond is lower than almost any other channel. When you ask a question, people answer. And what comes back can become some of your most compelling content.
Fundraising
Media industry
fromAdExchanger
3 days ago

NBCU's Peacock Is Officially On Its Way To Profitability | AdExchanger

NBCUniversal's 'Legendary February' generated $2.2 billion in ad sales, driving significant revenue growth for Comcast and Peacock.
#advertising
Marketing tech
fromAdExchanger
4 days ago

Buyers Are So Over Meta's Overhauls; PayPal Enters The TV Measurement Fray | AdExchanger

Dramatic changes in advertising platforms can disrupt customer experiences and analytics, leading to frustration and confusion.
Marketing tech
fromForbes
3 days ago

How To Keep Growing Despite Major Digital Ad Changes

Businesses must adapt their ad strategies to navigate changing restrictions and maintain growth despite reduced flexibility.
Marketing tech
fromAdExchanger
4 days ago

Buyers Are So Over Meta's Overhauls; PayPal Enters The TV Measurement Fray | AdExchanger

Dramatic changes in advertising platforms can disrupt customer experiences and analytics, leading to frustration and confusion.
Marketing tech
fromForbes
3 days ago

How To Keep Growing Despite Major Digital Ad Changes

Businesses must adapt their ad strategies to navigate changing restrictions and maintain growth despite reduced flexibility.
Marketing tech
fromAdExchanger
5 days ago

Agents Play Nice, Ad Tech Does Not; The Cool Kids Click | AdExchanger

Agentic systems require interoperability, but competition among players may hinder industry adoption of new advertising technologies.
Marketing
fromThedrum
3 days ago

Connect and power up: the key to supercharging your content marketing

Authentic content marketing requires integration across teams to create a connected brand experience and optimize the customer journey.
Marketing
fromThedrum
4 days ago

Why small is the new big

Small businesses represent a significant market opportunity, but brands struggle to connect effectively with them.
Media industry
fromAdExchanger
6 days ago

Erstwhile Competition; What We Lose By Gamifying The News | AdExchanger

ChatGPT Ads currently lacks advanced targeting options and news publishers are experimenting with gamified news prediction markets.
#elon-musk
Media industry
fromAxios
5 days ago

Silicon Valley is building its own news-industrial complex

Elon Musk's X has transformed news into a product for trading and monetization, leading to new platforms like MTS and Objection.AI.
Media industry
fromAxios
5 days ago

Silicon Valley is building its own news-industrial complex

Elon Musk's X has transformed news into a product for trading and monetization, leading to new platforms like MTS and Objection.AI.
Marketing
fromForbes
5 days ago

How Top Creators Build Audiences With Product-Market Fit

Brands must prioritize quality content and audience connection over mere reach to succeed in modern marketing.
Marketing tech
fromNeil Patel
1 week ago

Marketing Measurement 101: How to Measure Marketing ROI

Measuring marketing ROI requires causal proof, not just attribution, to understand actual impact and navigate structural visibility gaps.
Media industry
fromTechCrunch
4 days ago

X makes it more expensive to post links through its API | TechCrunch

Social network X increased API link posting costs to combat spam, potentially discouraging publications from sharing links.
fromSkift
4 days ago

ChatGPT Just Turned On the Pricing Model Travel Advertising Runs On

OpenAI's shift to a cost-per-click model for ChatGPT ads aligns with the pricing structure used in search advertising, similar to Google's successful approach.
Marketing tech
Media industry
fromDigiday
5 days ago

How The Financial Times is betting on personality-led vodcasts as its next subscription lever

The Financial Times launches 'The Story of Money' to engage potential subscribers through a multi-platform vodcast and podcast strategy.
Marketing tech
fromThedrum
4 days ago

impact.com Announces Acquisition of SaaSquatch to Help Brands Increase Revenue and Reach New Audiences Through Authentic and Trusted Customer Referrals

Impact.com acquires SaaSquatch to enhance customer referral technology, enabling brands to build authentic partnerships with consumers.
Marketing tech
fromExchangewire
5 days ago

impact.com Expands YouTube Collaboration with Creator Partnerships API Adoption

impact.com expands collaboration with YouTube to enhance creator marketing campaign management using verified data.
Marketing tech
fromRAIN News
5 days ago

New industry group to reshape programmatic advertising

Automation is transforming digital advertising, necessitating transparency and governance to address inefficiencies in programmatic transactions.
Marketing tech
fromAdExchanger
5 days ago

Trusted Media Brands Gets An AI Assist To Sell Cross-Platform Audiences | AdExchanger

Buyers seek a unified view of ad performance, while publishers face challenges integrating diverse inventory and data sources.
Social media marketing
fromTechCrunch
3 weeks ago

Flipboard's new 'social websites' help publishers and creators tap into the open social web | TechCrunch

Flipboard launched social websites, enabling creators to consolidate content and build communities around their work on decentralized platforms.
Media industry
fromNieman Lab
1 week ago

Independent journalists are mission-driven, but financially strained, a new report says

Financial sustainability remains elusive for creator journalists, with many struggling to fund their lifestyles through content creation alone.
fromHarvard Business Review
1 month ago

Treat Nonprofits as Strategic Partners, Not Just Philanthropic Recipients

Most for-profit companies still confine nonprofit relationships to corporate philanthropy. Donations flow through foundations, annual reports highlight community contributions, and nonprofit engagement is framed as evidence of corporate responsibility.
Non-profit organizations
Media industry
fromPoynter
2 weeks ago

Nonprofit newsrooms have grown, but they still generate a fraction of what newspapers once did - Poynter

Digital-first nonprofit newsrooms require sustained philanthropic support to achieve financial sustainability and rebuild local news infrastructure lost over the past two decades.
fromNonprofit Quarterly | Civic News. Empowering Nonprofits. Advancing Justice.
2 months ago

This Is Not a Retreat | Nonprofit Quarterly | Civic News. Empowering Nonprofits. Advancing Justice.

The change in the administration's tactics in Minneapolis is not a retreat. Instead, they are regrouping and planning another mode of attack, with the hopes that their repression might be met with resistance that is easier to control and contain. People who garner their relevancy and power through the dehumanization and oppression of others will do whatever it takes to cling to their soulless sense of self.
US politics
Media industry
fromTech Times
2 weeks ago

Substack Writers Transform Newsletter Platforms with Paid Subs and the Power of the Creator Economy

Substack empowers independent writers to manage their own audiences and monetize content through a simple, community-driven newsletter platform.
Media industry
fromNieman Lab
3 weeks ago

Three newsletters for the price of 1.5: Independent journalists experiment with a bundle

Bundling independent journalism subscriptions can reduce costs for readers and support multiple writers effectively.
Apple
fromThe Verge
2 months ago

Apple says Patreon creators must switch to subscription billing by November

Patreon will require remaining legacy-billing creators to switch to subscription billing by November 1, 2026 to comply with Apple's revived mandate.
fromEngadget
2 months ago

Patreon creators have to switch to subscription billing by November, thanks to Apple

Patreon's blog post announcing the change made it clear that it had no other choice. "We strongly disagree with this decision," the company wrote. "Creators need consistency and clarity in order to build healthy, long-term businesses. Instead, creators using legacy billing will now have to endure the whiplash of another policy reversal - the third such change from Apple in the past 18 months."
Tech industry
Fundraising
fromwww.theguardian.com
1 month ago

The Guardian view on falling donations to charity: rising living costs are part of the problem, but not all of it | Editorial

UK charitable donations fell from 15.4 billion to 14 billion, marking the first overall drop since 2021, with fewer donors giving smaller amounts despite high-profile fundraising campaigns.
Fundraising
fromFast Company
1 month ago

GoFundMe launches AI fundraising coach to help people raise more money

GoFundMe launched an AI-powered smart fundraising coach to help users overcome the psychological barrier of asking for help by guiding campaign creation and optimizing fundraising effectiveness.
Social media marketing
fromMashable
1 month ago

X is reinventing its Creator Subscriptions. Here's what to know.

X launches Creator Subscriptions 2.0 with exclusive threaded content, subscriber-only feed posts, and enhanced creator tools to monetize audiences directly on the platform.
fromwww.theguardian.com
2 months ago

A mixed blessing': crowdfunding has changed the way we give, but is it fair and effective?

Within hours of the Bondi beach terror attack, the money had already begun to pour in. As images of the tragedy flooded social media, people from around the world donated tens of thousands of dollars to the victims, their families and first responders. Passing the hat around the neighbourhood or the local pub has always been a staple response in times of crisis. But today, that instinct to open your wallet has been exponentially supercharged via a digital simulacrum: online crowdfunding platforms.
Fundraising
fromDigiday
1 month ago

From rented audiences to engaged communities: Why participation is the new moat for publishers

Social platforms promised reach, scale and frictionless distribution. In exchange, publishers ceded control of audience relationships, data and, ultimately, trust. Today, that bargain is not working. Social media is imperfect. Feeds are flooded with bots, synthetic engagement, misinformation and bad actors operating under inconsistent or nonexistent moderation standards.
Media industry
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