GoFundMe launches AI fundraising coach to help people raise more money

"In order for help to occur, people have to do something quite difficult, which is asking for help. That's something that almost no one likes doing, so it's a hard threshold to cross. We spend a lot of our time thinking about and working on products that make it easier for people to believe that they can ask for help and be successful."

"The coach can chat with users to gather information about their situations, show some AI-generated sympathy, and help draft an initial fundraising message and set an appropriate goal based on GoFundMe's wealth of data. The coach also provides a set of suggestions for campaign titles, which most users end up adopting, and can help fundraisers select appropriate and effective photos."

GoFundMe, which raises over $50 million weekly through 8,000+ daily campaigns, introduced an AI-powered smart fundraising coach to address a fundamental challenge: people struggle to ask for help during emergencies. The coach gathers information about users' situations, generates empathetic responses, and helps draft compelling fundraising messages with appropriate goals based on platform data. It suggests optimized campaign titles and recommends effective photos, leveraging GoFundMe's extensive dataset. CEO Tim Cadogan emphasizes that the tool specifically addresses the psychological difficulty of requesting assistance during traumatic situations like medical crises or house fires, making the fundraising process less stressful and more successful.

Read at Fast Company