Homeless man whose sleeping bag was soaked by security guard speaks out
Footage of a homeless man having his sleeping bag soaked by a security guard outside a McDonald's in London went viral, and now other homeless individuals are coming forward with similar incidents.
McDonald's has apologized and purchased new bedding for the man, but he is now seeking compensation for the incident. [ more ]
McDonald's turns its logo upside-down in ingenious new anime branding
McDonald's is launching a new campaign turning its golden arches into 'WcDonald's' inspired by an anime fictional restaurant.
McDonald's is collaborating with Studio Pierrot to create anime mini episodes and short mangas unlockable via QR codes on 'WcDonald's' products. [ more ]
McDonald's brings back its eyebrow raising ad for Christmas
McDonald's brings back its successful eyebrow-raising ad for Christmas without mentioning the brand or showing the logo.
The ad, directed by Edgar Wright, depicts people leaving Christmas obligations to rush to McDonald's, using the raised eyebrows as a symbol of the brand.
The campaign is a follow-up to the successful Raise Your Arches campaign and aims to spread joy during the festive period. [ more ]
Burger King seeks to rename island with competitor's name to 'Whopper Island'
Burger King Brazil proposes renaming McDonald's Island to 'Whopper Island' on Google Maps.
The campaign includes a two-minute mockumentary and encourages viewers to participate by looking up the island on Google Maps and commenting #IlhaWhopper. [ more ]
McDonald's burger empire set for unprecedented growth over the next 4 years with 10,000 new stores
McDonald's plans to open nearly 10,000 restaurants in the next four years, aiming for a total of 50,000 by the end of 2027.
The company's growth is driven by the rising demand for delivery, with delivery sales growing from $1 billion to over $16 billion in just a few years. [ more ]
A hacker group with ties to the Russian military has claimed responsibility for a cyberattack on a Ukrainian internet and mobile service provider.
Kytch, a small company that aimed to fix McDonald's ice cream machines, has discovered an email that they claim reveals an alleged plan by McDonald's to undermine their business. [ more ]