"McDonald's and Frank's RedHot are two iconic brands coming together for an exciting sauce collaboration, firmly cementing our spice credentials in the chicken space," said Ben Sherburn, head of marketing for food and beverages at McDonald's UK & Ireland. "Our approach for this campaign was to engage fans of both brands by tapping into the feeling of drop culture through a fun, interactive campaign."
"McSpicy and Frank's RedHot are both iconic products with strong Gen Z appeal. So, to mark the launch of this epic collab, we wanted to tap into a trend that fans of both brands could enjoy, bringing the exclusivity of drop culture to the masses in a way that feels true to the audience yet unashamedly populist."
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