"At this point, everything is a test - so I might have liked the numbers, but did I have anything to benchmark against? Not necessarily, because it's so new," said Patricia Chambers, a VP at Davis Elen Advertising.
"We're very fortunate now to have a lot of clients that listen to us when they're really just trying to create an authentic connection, and what you start seeing then is retention - you start seeing brand awareness, you start seeing affiliation," said Lavell Juan.
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