The shift in funding is expected to result in a cash flow benefit to every U.S. McDonald's of about $2,600 starting in 2025 following the movement of the costs from P&L to the Digital Marketing Fund.
This will not change the 2025 required system marketing contribution rate but will require us to think differently about how we deliver the most impactful approach for the System.
The company said this marketing strategy will help it better understand customer behavior and optimize 'customer lifetime value, all while maintaining systems for data management, network security, and data storage.'
#mcdonalds #digital-marketing-fund #customer-relationship-management #marketing-strategy #data-management
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