#customer-relationship-management

#customer-relationship-management

Using a CRM ensures you can pinpoint revenue sources, calculate ROI, and foster relationships that keep guests leaving positive reviews and coming back for more stays.

71% of decision-makers say that poorly targeted sales outreach can damage their perception of a brand. 42% say they are less likely to consider a vendor after receiving irrelevant or overly aggressive outreach.

Account-based marketing (ABM) promised to involve marketing in key account management, adding value to customer relationships, but its potential remains largely unrealized.