As borrower expectations for personalized communication rise, loan officers are leveraging AI-powered tools to maintain competitiveness. Ryan Young, CEO of Fello.ai, asserts that intelligent automation helps lenders scale personalization and improve client engagement. Fello is transforming how mortgage professionals connect with clients, with over 20,000 agents using its platform. The shift from a transactional approach to a relationship-driven mindset is essential for optimizing customer lifetime value, especially in difficult macroeconomic conditions. Embracing automation is necessary for success in this rapidly evolving industry.
Embracing automation today is key to thriving in an industry that is evolving faster than ever.
The key to optimizing customer lifetime value is through building relationships, not treating prospects as one-time deals.
#ai-in-mortgage #customer-relationship-management #personalization #loan-officers #mortgage-industry-trends
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