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Marketing tech
fromwww.housingwire.com
3 weeks ago

The coming mortgage boom: Why the right kind of AI will define the next era

Agentic AI tools in mortgage lending can transform user experiences by being proactive, enhancing efficiency and borrower interactions.
Mortgage SaaS adoption struggles stem from misalignment with loan officers' needs and user experience issues.
fromwww.housingwire.com
1 month ago

Equity Smart Home Loans cuts ties to UWM, partners with Rocket

It just comes down to pricing. It's like when you go to Costco, you see people spending 20 to save 30 cents on gas.
Marketing tech
fromwww.housingwire.com
2 months ago

Loan officers, focus on quality not quantity

It's time to shift from focusing on the size of the LO population to how productive its members are.
LA real estate
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