The article highlights the competitive landscape of mortgage lending, emphasizing the crucial role of pricing in securing deals. Equity Smart Home Loans' focus remains on supporting its loan officers and borrowers, distancing itself from UWM's dynamics. CEO Martinez underscores this by illustrating the decision to pivot towards Rocket, asserting a commitment to providing better pricing. Recent developments in the industry, including Rocket's acquisitions and integration with ARIVE, indicate a significant shift in strategies as companies adapt to market changes and consumer demands. Equity Smart also reported originating over 1,600 loans, with a noteworthy percentage brokered through UWM.
It just comes down to pricing. It's like when you go to Costco, you see people spending 20 to save 30 cents on gas.
Our loyalty and commitment are to our borrowers and our loan officers but they want to get us involved, and they want us to make us part of that, and I'm not buying into that.
The way I'm looking at it is we're freeing ourselves from UWM and allowing people to work with Rocket.
In 2024, Equity Smart Home Loans originated over 1,600 loans, according to Modex data.
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