Sportfive's gaming department, which started with just three dedicated employees in 2016, has now expanded to a robust team of 80, highlighting the agency's commitment to the gaming sector.
The Olympus Perspective Playground operates as a fully built system, where walls, lighting rigs, circulation paths, and signage are developed together with each installation, creating a continuous spatial script.
Qualcomm is helping address one of the auto industry's most pressing needs - scaling intelligent vehicle technology to meet growing consumer demand for vehicles that are automated, connected and highly personalised.
Following the acquisition, the Cinemersive Labs team will join SIE's Visual Computing Group (VCG) and contribute to our broader efforts in advancing state of the art visual computing within games. This includes applying machine learning to enhance gameplay visuals, improve rendering techniques, and unlock new levels of visual fidelity for players.
ML-based frame generation tech is coming to PlayStation platforms, allowing the console to use AI to imagine new frames between the ones it's rendering, creating smoother perceived image quality while typically introducing some amount of lag.
When a stranger smiles at you, you smile back. That is why, when Sir Ian McKellen ( The Lord of the Rings, X-Men, Amadeus) walked on the stage in front of me, looked me straight in the eye, and smiled at me, I smiled back. It was the polite thing to do. It was also completely unnecessary, because McKellen was not actually on the stage in front of me. He smiled at me through a pair of special glasses.
At some point, the industry stopped arguing about whether content drives commerce and started living in the reality where the two are indistinguishable. "Content, commerce and technology are really coming forward in a special way and recognition that there aren't disparate separate systems any longer," says Cara Pratt, president of global retail and media at Circana. "There really is one connected, cohesive, intelligent ecosystem that is fueling discovery, fueling conversion and purchase."
When Apple's Vision Pro mixed reality headset launched in February 2024, users were frustrated at the lack of a proper YouTube app-a significant disappointment given the device's focus on video content consumption, and YouTube's strong library of immersive VR and 360 videos. That complaint continued through the release of the second-generation Vision Pro last year, including in our review. Now, two years later, an official YouTube app from Google has launched on the Vision Pro's app store.
No app required: browser-based AR as the go-to for brand content Web-based AR, or WebAR, will see a significant increase in adoption in 2023. The simple, compelling promise of WebAR is that it allows consumers to access AR content via their browser, from anywhere in the world, with no app required. Whether you're on Android, iOS, or a future headset, all you'll need is web access to engage with the infinite possible experiences brands can bring to life through this technology.
This past summer, Google DeepMind debuted Genie 3. It's what's known as a world world, an AI system capable of generating images and reacting as the user moves through the environment the software is simulating. At the time, DeepMind positioned Genie 3 as a tool for training AI agents. Now, it's making the model available to people outside of Google to try with Project Genie.