"When it came to hero handset launches for Samsung we had experience breaking out of category focused media, instead generating hype & buzz in popular culture with millennial minded masses. But for the revolutionary new S8, we needed to find another level of ambition & sophistication. The result? An innovative and visually insane exclusive live return of top UK rock lads, Royal Blood the first chance to watch them play tracks from How Did We Get So Dark?' anywhere in the world. To see the Samsung work click here."
"One of the questions marketers often ask when embarking on their first VR project is what return on investment can I expect?'. It's an understandable concern when you're about to spend a fair chunk of marketing budget on an entirely new marketing vehicle. Well, you'll be relieved to know that there are plenty of cases out there that prove a strong ROI for VR projects. We'll start with a few of ours, and then look at the wider industry. To read the full article click here."
"Everyone has a content strategy these days but is it as good as it could be? When did you last review it? Online marketing constantly changes and what worked last month or the month before might not be the thing that'll work next month. So, it's important that you're aware of changes in your market, changes in your customers' needs and the changes you need to making to your content planning on an ongoing"
The Drum Profile Hub enables agencies to self-publish news, insights, campaigns and case studies to build profile with audiences. The roundup highlights brands proving ROI from virtual reality, and explores practical examples and industry cases showing strong VR returns. Iris created an ambitious Samsung S8 activation featuring an exclusive live performance by Royal Blood as a global first-viewing event. Guidance stresses the need to review content strategies regularly because online marketing and customer needs change frequently. The roundup also notes new creative work from agencies including Iris and Foxtrot Papa for major brands such as Samsung and Jaguar Land Rover.
Read at www.thedrum.com
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