"The AI tool not only photoshops out objects but also the objects' effects on the scene. If it can erase the traces of objects from scenes, it could be reverse-engineered to integrate objects into scenes more convincingly than any previous technology."
"Virtual product placement in TV shows, movies and videos is not new. Companies like Mirriad can insert brands into old episodes, changing signage or logos. But what VOID can do is akin to changing a person's facial expression entirely."
A new AI tool, developed by researchers including Netflix employees, can remove objects and their effects from video clips. This capability raises the possibility of reverse-engineering the tool to insert objects into scenes more convincingly. While the tool, named Video Object and Interaction Deletion, is not yet in production and is not designed for product placement, it could revolutionize how brands are integrated into media. Current methods of virtual product placement are limited compared to the potential of this technology, which could allow for more seamless interactions with existing elements in a scene.
Read at Digiday
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