"Following the acquisition, the Cinemersive Labs team will join SIE's Visual Computing Group (VCG) and contribute to our broader efforts in advancing state of the art visual computing within games. This includes applying machine learning to enhance gameplay visuals, improve rendering techniques, and unlock new levels of visual fidelity for players."
"Cinemersive's most recent product is a virtual reality app called Parallax that works as a viewer for parallax photos - three-dimensional images that you can peer around with natural head movements - captured using traditional smartphones and professional cameras with stereo lenses."
Sony Interactive Entertainment has acquired Cinemersive Labs, a UK startup specializing in converting 2D photos and videos into 3D volumes. The Cinemersive team will join Sony's Visual Computing Group, focusing on graphical technology, including game rendering and generative AI models. Cinemersive's product, Parallax, is a virtual reality app that allows users to view parallax photos. Sony aims to leverage Cinemersive's AI expertise to enhance gameplay visuals and improve rendering techniques, continuing its focus on machine learning to boost graphical performance on the PlayStation 5 and future hardware.
Read at Engadget
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