The report found the best-performing companies are driving better outcomes with a more transparent structure, smarter systems and practical uses of AI. They align on specific outcomes, shared metrics, and consistent operating rhythms- not just strategy slides or campaign goals. Rather than launching disconnected pilots, the report found leading companies use embedded, role-based AI to guide content usage, improve coaching and act in real time.
Momentum Commerce reported $750 million in sales for Amazon US during Prime Day 2025, up 4.9% from last year, while Adobe said US retailers generated $24.1 billion in overall e-commerce sales between July 8 and July 11, up 30.3% YoY.
Porsche has experienced a 6% decline in global sales in the first half of the year, attributing the decrease to challenging market conditions and heightened competition.
Greggs reported a 6.9% rise in total sales to £1.3 billion in the first half of the year, with like-for-like sales increasing by 2.6%. However, sales momentum sharply declined in June due to record-breaking heat, leading to reduced foot traffic and weaker demand for core products.
