McDonald's is launching McCrispy Strips on May 5 as its first new menu item in nearly five years, responding to increased demand for chicken products. The initiative follows recognized challenges with the company's sales, which have faltered due to rising costs. In an effort to attract customers, McDonald's is introducing price cuts and a value menu alongside the new product. The move aims to reclaim market share and drive growth, with recent fluctuations in stock indicating some potential recovery for the fast-food chain.
Alyssa Buetikofer emphasized the importance of the new chicken strips, stating, "The demand for chicken strips has been remarkable across the industry, so we knew we had to deliver something so crave-able that it was worth the wait."
CEO Chris Kempczinski acknowledged recent challenges, stating, "Our comparable store sales...dropped .1% worldwide and 1.5% in the U.S., reflecting the need for new items and price cuts."
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