"Starbucks's self-serve condiment bars are back, as are comfy chairs and ceramic mugs in some locations. Plus, refills of drip coffee and tea are free so that people stick around. Upcharges for nondairy milk are gone, the menu is more streamlined, and a forthcoming protein cold foam will soon let customers gains-max their beverages. Baristas-most of whom already felt overwhelmed-now have to wear a black T-shirt and pants, greet customers, scribble personalized messages on each to-go cup, and ideally hand over drinks within four minutes."
"Status report: With same-store US sales in decline for six straight quarters, Starbucks's stock is down ~9% over the past year, as Wall Street remains uncertain of Niccol's plan. But there are some optimistic signs-traffic dips and sales declines are slowing, per Restaurant Dive, and Starbucks's China business is also improving. On average, analysts who spoke with Business Insider gave Niccol a B for the year. -ML This report was originally published by Morning Brew."
Brian Niccol completed his first year as CEO with a compensation package around $100 million. The company is returning to coffeehouse roots by restoring self-serve condiment bars, comfortable seating, ceramic mugs, and free drip coffee and tea refills to encourage dwell time. Menu changes include eliminating nondairy milk upcharges, simplifying offerings, and introducing a protein cold foam. Barista expectations now include a black T-shirt and pants dress code, personalized cup messages, customer greetings, and an ideal four-minute drink handoff. Same-store US sales have declined for six straight quarters and the stock is down roughly 9%, while traffic declines are slowing and China sales are improving. Analysts averaged a B grade for the year.
Read at Fortune
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