Amazon's Prime Day 2023 saw Prime members purchase over 375 million items, reflecting significant growth from 2022's 300 million and 2021's 250 million. However, Amazon chose not to disclose the total number of items sold this year, a departure from previous practices. In previous years, the company provided these figures consistently, raising curiosity about the decision. The Prime Day event faced challenges from tariff issues and changing consumer sentiments. Despite the missing metrics, an external analysis found online sales increased by over 30% during the Prime Day event compared to the previous year.
Amazon did not disclose the number of items sold during this year’s Prime Day, a change from previous years, sparking curiosity about their performance.
In 2023, Prime members purchased more than 375 million items, marking a significant increase from over 300 million in 2022 and over 250 million in 2021.
The absence of specific sales numbers for this year raises questions about Amazon's performance amidst tariff chaos and shifting consumer sentiment.
An outside analysis from Adobe estimated that sales across online retailers increased over 30% during this years four day Prime Day period compared to last year.
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