Sales performance in 2024 has decreased, with only 57% of salespeople achieving targets, the lowest in five years. The pressure to meet quotas has led to 75% of respondents working overtime, averaging 12-hour workdays. Micro companies suffer the most, with just 48% of their sales professionals meting their goals. Although many still report good work-life balance, satisfaction rates have slightly declined. Notably, individuals who do not work overtime are more successful, with 63% reaching sales targets versus 55% of those who do work extra hours.
In 2024, just over half (57%) of salespeople reached their sales targets, the lowest figure in five years, marking a continuing trend of attrition.
Three-quarters (75%) of respondents exceeded planned hours, with many adding over 20 additional hours weekly, resulting in 12-hour workdays on average.
Less than half (48%) of sales professionals in micro companies reached their goals, underlining struggles amidst increasing pressures to meet sales targets.
Analysis reveals that those not working overtime are more likely to reach their sales goals, with 63% of non-overtime workers hitting targets compared to 55% of those who worked extra hours.
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