McDonald's has emphasized the need to re-engage with low-income consumers, who represent a significant portion of its customer base. The company reintroduced the $2.99 Snack Wrap after a nine-year absence, seeing positive consumer response. CEO Chris Kempczinski noted that visits from low-income consumers had dropped across the fast-food sector, and he stressed that connecting with this demographic is critical. Additionally, the company reported a 3.8% increase in global same-store sales, surpassing expectations and bolstering confidence in its menu changes.
CEO Chris Kempczinski stated that "re-engaging the low-income consumer is critical" as visits from this demographic have declined across the fast-food industry.
After a nine-year absence, McDonald's reintroduced the $2.99 Snack Wrap, which received a positive consumer response according to CFO Ian Borden.
The company's franchisees voted to extend the $2.99 price point for Snack Wraps through the rest of the year, recognizing its importance.
Global same-store sales for McDonald's rose 3.8% year-on-year, outperforming analysts' estimates of 2.49%, indicating strong consumer demand.
Collection
[
|
...
]