"The report found the best-performing companies are driving better outcomes with a more transparent structure, smarter systems and practical uses of AI. They align on specific outcomes, shared metrics, and consistent operating rhythms- not just strategy slides or campaign goals. Rather than launching disconnected pilots, the report found leading companies use embedded, role-based AI to guide content usage, improve coaching and act in real time."
"AI adoption is accelerating among revenue teams, but a new report finds widespread breakdowns in execution, effectiveness and alignment. " The Go-To-Market Performance Gap Report " (registration required) from Highspot found these problems particularly prevalent among a group the report calls "AI Leapers" - organizations that lack the systems to turn insights into action. Among the report's findings: Only 28% of respondents say AI improves revenue-driving sales performance, despite surging adoption."
AI adoption is accelerating among revenue teams, yet widespread breakdowns exist in execution, effectiveness, and alignment. A cohort labeled "AI Leapers" lacks systems to turn insights into action. Only 28% of respondents say AI improves revenue-driving sales performance despite surging adoption. Ninety-six percent of leaders report strain from shifting priorities and stalled deals, and 80% report burnout, stress, or regretted attrition, while fewer than 25% of companies invest in enablement or alignment systems. Best-performing companies use transparent structures, shared metrics, consistent operating rhythms, embedded role-based AI, and integrated content, training, coaching, and analytics. The survey sampled 463 senior sales and revenue leaders across the U.S., Europe, and Asia Pacific in June 2025.
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