#privacy-compliant-targeting

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#weather-targeting #contextual-advertising #consumer-behavior #adtech #ai #omnichannel-advertising
Marketing tech
fromdigiday.com
3 days ago

WTF is weather targeting? A video explainer

Weather-driven data enables privacy-forward contextual targeting that predicts consumer mindset, increases relevance, inspires action, and boosts immediate sales and long-term brand growth.
Marketing tech
fromAdExchanger
3 months ago

Viamedia All In On AI with Brand and Platform Refresh | AdExchanger

Viamedia.ai launched an AI-powered, unified ad tech platform enabling omnichannel campaign planning, execution, and precise, privacy-compliant targeting across linear, streaming, and digital channels.
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