"A report from Cybersecurity firm Malwarebytes alleges that Freecash wasn't just rewarding engagement but quietly extracting highly sensitive consumer data, such as a user's health status, sexual orientation, race, religion and other personal details."
"If true, that would make the app less of a rewards platform and more like a data broker that connects advertisers with high-intent mobile gamers."
"Apple pulled Freecash from its App Store, and Google says it's still reviewing the situation."
"Apple's recent advertising tactics signal that it wants a bigger piece of the ad market, especially from small and medium-size businesses."
Freecash, a rewards app, gained popularity through TikTok marketing but faced allegations from Malwarebytes of extracting sensitive user data. The app was accused of functioning more like a data broker than a rewards platform. In response to these claims, Freecash asserted compliance with app store policies. Following the allegations, Apple removed Freecash from its App Store, while Google is still reviewing the situation. Meanwhile, Apple launched Apple Business to enhance its advertising capabilities, aiming to capture more ad revenue from small and medium-sized businesses.
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