"Our goal is to provide a refreshing alternative that doesn't compromise on flavor or health," says Thalia Jabotian from Konnect Agency. "The response we've seen from early tastings has been overwhelmingly positive, indicating a strong market fit for PuraSoda."
The campaign's main creative spot, Hoedown | Mountain Dew: An American Original, debuted across social and digital media platforms, showcasing the fun and unexpected elements of the Mountain Dew origin story.
After initial testing in France, the product was released to the United States in 2006, an idea meant to appeal to the novelty of the beverage market at the time, with a name that fit the minimalist trend of the era. Even though several other unique Coke flavors from around the world might have been a hit in the U.S., Coca-Cola Blāk absolutely bombed with consumers and was pulled from shelves just two years after launching.
In the late 1940s, Hill noticed that Mexico's ancient aguas frescas were facing increasing competition from sodas. Working at his dining room table in Mexico City, with his wife and children as his primary tasters, Hill formulated his first product and entered the soda business.
Simply Spiked Bolder takes everything our fans love and turns it up. As tastes continue to shift, we're evolving with them - offering bold, fruit-forward flavors across a range of ABVs, while delivering the same easy-to-enjoy experience fans expect from Simply Spiked.
When agriculture was able to meet demand, sugar prices crashed overnight. Companies that had bet big on expensive inventory suddenly found themselves drowning in debt. Pepsi declared bankruptcy. So did RC Cola's predecessor, Chero-Cola. Coca-Cola, however, managed to secure emergency financing from a bank by offering something no other company could: their closely-guarded secret formula as collateral. That gamble paid off big time.
Pepsi Prebiotic Cola stands out in the crowded cola market for several reasons: No Artificial Sweeteners: Unlike many soft drinks, Pepsi Prebiotic Cola is free from artificial sweeteners, making it a more appealing choice for those looking to reduce their intake of synthetic additives. Low Calorie Count: At just 30 calories per can, this cola provides a guilt-free indulgence for those watching their caloric intake.
Flavor Swap is a campaign full of 'firsts.' The first time we've remixed these iconic flavors onto unexpected chips. The first time we teamed up with some of today's biggest tastemakers to help us launch and put their own spin on PepsiCo's legendary brands. The first time we've executed a truly social-first campaign to debut an iconic flavor drop, said Chris Bellinger, chief creative officer at PepsiCo Foods U.S., in a statement.
A good cup of coffee (decaf included) delivers on all fronts: Flavor, acidity, body, sweetness, and balance, aka The Pleasure Principle. The infamously-snobbish coffee élite might maintain that decaf drinkers aren't "real coffee fans." But, as a veteran barista, I would argue that the opposite is actually true: Only the most diehard bean-heads tread decaf domain.
Years of steadily climbing coffee prices have some in this country of coffee lovers upending their habits by nixing café visits, switching to cheaper brews or foregoing it altogether. Coffee prices in the U.S. were up 18.3% in January from a year ago, according to the latest Consumer Price Index released on Friday. Over five years, the government reported, coffee prices rose 47%. That extraordinary rise has brought some to take extraordinary measures.
With around 40,000 stores and $37 billion in revenue, Starbucks is the biggest coffee company in the world. While it's had a few stagnant years, its all-star CEO Brian Niccol has been staging a design-led turnaround, in which cozier cafes and a protein-laden menu have siren-called customers back with some early success.
Explorer Cold Brew has acquired Savorista, a specialty coffee brand focused on decaf and half-caf coffees, as Explorer works to build a multi-brand "caffeine-conscious" coffee platform. The companies announced the deal Jan. 13. Financial terms were not disclosed. In the acquisition, Explorer said it is bringing the Savorista brand, associated intellectual property and its customer base into the "Explorer family."
If you're a coffee drinker, then you know how much fun it can be to venture to one of your favorite coffee shops to order a special coffee beverage you can't make at home. Unfortunately, that's an expensive habit to keep up every day, which is why it's nice to have the ingredients you need to make flavorful coffee at home.