"The ads anthropomorphize OpenAI's platform, imagining how the chatbot might answer everyday questions like "What do you think of my business idea?" and "Can I get a six-pack quickly?" The answers, delivered by actors in cheerfully sycophantic robot speak, start out sounding like stilted but helpful advice, before veering into promotional marketing speak for a hypothetical advertiser on ChatGPT. Immediately, the ads sparked a firestorm online."
"There is no better category than AI to start a full-on advertising battle in 2026, and there are no two better companies to wage it than Anthropic and OpenAI. Anthropic has long framed its Claude platform as a more refined LLM than its OpenAI counterpart. And its Super Bowl ads are delivering an implicit message about the competition: You can't trust them."
Anthropic aired Super Bowl ads that portrayed a chatbot giving helpful answers before shifting into promotional messaging for hypothetical advertisers. Actors delivered the responses in cheerful, sycophantic robot voices while the chatbot answered everyday questions such as business ideas and rapid fitness results. The spots quickly provoked an online firestorm, producing reactions that ranged from praise to accusations of mean-spiritedness. OpenAI CEO Sam Altman posted on X claiming the ads were misleading. The campaign, created by agency Mother and titled "A Time and a Place," positions Claude as a more refined, trust-focused alternative and amplifies competition over AI branding and trust.
Read at Fast Company
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