#ai-branding

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#brand-strategy
Marketing
fromMumbrella
1 week ago

Why ServiceNow looked past Apple to Idris for its brand strategy

ServiceNow shifted from product-led B2B messaging to consumer-style storytelling, using insurance-inspired brand dynamics to build C-suite influence through AI-focused campaigns.
more#brand-strategy
fromTechCrunch
1 week ago

You don't need to be an AI startup to raise. Lucra has $20M to prove it. | TechCrunch

Slapping "AI" on your startup's pitch deck is basically table stakes right now. When a founder raised $20 million from Cathie Wood's ARK Invest for an eSports gamification loyalty startup without those two letters in the spotlight, it got us wondering how the conversation even started - especially when ARK had already been burned by a company operating in the same space.
Venture
Artificial intelligence
fromFast Company
3 months ago

The new cola wars are upon us-but this time it's the battle of AI

Anthropic's Super Bowl ads attacked OpenAI's ChatGPT ad model, sparking controversy and fueling an industry-wide ad battle over trust and AI branding.
Design
fromGeeky Gadgets
6 months ago

X-Design: The AI Agent Redefining Brand Creation for Small Businesses

X-Design instantly generates complete, consistent brand systems and applies them across physical and digital channels, replacing slow, expensive agency workflows for entrepreneurs and small retailers.
Artificial intelligence
fromCNET
7 months ago

So Many Brands Are Calling Their Basic Tech 'AI' Now: Here's Why I'm Worried

Widespread AI labeling across consumer devices often misrepresents capabilities, confusing buyers and undermining meaningful generative AI features.
fromDigiday
7 months ago

Future of Marketing Briefing: AI feels friendlier, agency holdcos act tighter

In the race to build brands around AI assistants, the stakes are higher than empathy. This week's debut brand marketing campaigns from OpenAI and Anthropic made that clear, and in retrospect, cast Perplexity's earlier campaign in a sharper light. These aren't brands trying to be relatable. They're trying to normalize a seismic shift in human-machine interaction. As Neil Barrie, co-founder and global CEO of TwentyFirstCenturyBrand, put it: "All of them are building brands around weapons grade power."
Artificial intelligence
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