AI branding on startup pitch decks is now common. A founder raised $20 million from ARK Invest for an eSports gamification loyalty startup without using AI in prominent messaging. ARK had previously been affected by a company operating in a similar space. Lucra provides a white-label platform that converts friendly competitions into loyalty programs for brands. The platform serves venues such as golf courses, arcades, and pickleball clubs. The focus centers on how the loyalty conversation and funding interest can develop even when AI is not emphasized.
"Slapping "AI" on your startup's pitch deck is basically table stakes right now. When a founder raised $20 million from Cathie Wood's ARK Invest for an eSports gamification loyalty startup without those two letters in the spotlight, it got us wondering how the conversation even started - especially when ARK had already been burned by a company operating in the same space."
"Julie Bort sits down with Dylan Robbins, founder and CEO of Lucra, the white-label platform turning friendly competitions into loyalty programs for brands like golf courses, arcades, and pickleball clubs."
"Lucra, the white-label platform turning friendly competitions into loyalty programs for brands like golf courses, arcades, and pickleball clubs."
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