"When I say artificial intelligence was everywhere at IFA, I mean it. The buzzword showed up in SwitchBot's fuzzy bear robots and prompt-based wall decorations as well as Roborock's smart mapping robot lawn mowers and Hisense's refrigerator guides for recipes. Samsung brought all three of its AI brands to IFA, with Bespoke AI for appliances, Vision AI for home entertainment and Galaxy AI for its phones. And you better believe that voice assistants are now called "AI voice assistants" whenever possible."
"But when so many companies slap on that AI label, it starts losing meaning. How many of these new devices actually have the modern definition of AI? I mean the common generative AIs, typically powered by LLMs, that we see every day in the form of Google Gemini and ChatGPT, which can summarize information and "talk" to us in conversational ways. Many do have some generative capabilities, but calling them AI in the same vein as fully fledged chatbots is a stretch at best."
AI labeling has become ubiquitous across consumer and home technology, appearing on toys, appliances, mapping lawn mowers, and voice assistants. Many products carry AI branding despite lacking modern generative capabilities powered by large language models, causing the term to lose precision. Companies apply AI labels for marketing, renaming features like voice assistants to “AI voice assistants,” while only some devices include limited generative functions. The proliferation of ambiguous AI claims creates buyer confusion, complicates assessments of usefulness and privacy trade-offs, and raises questions about whether labeled features genuinely improve user experience or merely serve branding goals.
Read at CNET
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