"In the late 1940s, Hill noticed that Mexico's ancient aguas frescas were facing increasing competition from sodas. Working at his dining room table in Mexico City, with his wife and children as his primary tasters, Hill formulated his first product and entered the soda business."
"Unfortunately, the initial coffee-flavored offering was a verified dud. In Mexico at the time, coffee was strictly a morning beverage consumed with milk. The idea of adding carbonation to coffee, bottling it, and serving it cold just didn't take."
"Fortunately, that failure was not the end for Hill or Jarritos. He quickly shifted gears to more familiar flavors, and in those, he found the foothold that he was looking for in the soda business."
Jarritos began in 1950 under Don Francisco 'El Güero' Hill, who aimed to compete with sodas by introducing coffee-flavored soda. However, this product failed as coffee was traditionally consumed with milk in Mexico. Hill pivoted to more familiar flavors, leading to the successful launch of mandarin, tamarind, and lime sodas. Jarritos has since expanded its flavor offerings, becoming known for unique varieties not commonly found in other soda brands.
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