"Years of steadily climbing coffee prices have some in this country of coffee lovers upending their habits by nixing café visits, switching to cheaper brews or foregoing it altogether. Coffee prices in the U.S. were up 18.3% in January from a year ago, according to the latest Consumer Price Index released on Friday. Over five years, the government reported, coffee prices rose 47%. That extraordinary rise has brought some to take extraordinary measures."
"Sweeney used to have three cups of coffee at home each day and stop at a café whenever she left the house. As prices climbed last year, though, she nixed coffee shop visits and cut her intake to a cup a day at home. To make up for the caffeine, she pops open a can of Diet Coke at home or rolls through McDonald's for one."
"Later, it was Starbucks caramel macchiatos with almond milk and two pumps of syrup. Coffee has been a morning ritual for Chandra Donelson since she was old enough to drink it. But, dismayed by rising prices, the 35-year-old from Washington, D.C., did the unthinkable: She gave it up. "I did that daily for years. I loved it. That was just my routine," she says. "And now it's not.""
Rising coffee prices are prompting U.S. consumers to alter habits, from giving up daily café visits to switching to cheaper brews or foregoing coffee. Coffee prices rose 18.3% year-over-year in January and 47% over five years. Chandra Donelson stopped her long-standing daily coffee routine due to higher costs. Liz Sweeney cut coffee shop visits, reduced daily cups, and substitutes Diet Coke or low-cost drive-thru options for caffeine. Dan DeBaun stopped frequent café purchases, now buys ground coffee at Trader Joe's and fills a travel mug for work. Increased retail coffee costs have led to household adjustments and spending shifts.
Read at Fortune
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