#ai-driven-demand

#ai-driven-demand

Bayer is supplementing human security patrols around its 8,000 acre Hawaiian corn farm with robotic security dogs, supplied by the tech firm Asylon. The Asylon dogs are meant to guard the company's precious maize from vandals, wildfires, wild fauna, and other hazards around the clock.

Whole Foods shelves sit empty after a data breach shut down its wholesale distributor. Meat packers working for JBS Foods are paralyzed as an $11 million ransomware attack takes out their processing facilities. Some 2.2 million workers at Stop & Shop and Hannaford have their personal data exposed as the result of a cyberattack on parent company Ahold Delhaize USA. These scenarios, straight from a William Gibson novel, are becoming increasingly common in supply chains across the world.

Weather impacts sales. Every retailer knows it. But for most, the likelihood that it might rain, snow, or sleet on the third of March somewhere in the Midwest is rarely used. Vendors such as Weather Trends have offered accurate, long-range forecasts for more than 20 years. But the opportunity is not predicting the weather; it's knowing what to do with the data. AI might change that.

"I do think [agentic] changes everything," says LiveRamp CEO Scott Howe on this week's episode of AdExchanger Talks. "But I'm not a big subscriber of, 'Hey, we're all going to buy agentically.'"