Television

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Television
fromThe Hollywood Reporter
1 day ago

Microdramas Platform Verza TV Shifts Strategy Just 4 Months After Launch (Exclusive)

Verza TV is evolving to include horizontal videos and user-generated content while maintaining a focus on mobile entertainment.
#cable-news
Media industry
fromSlate Magazine
4 hours ago

It Was a Bold, Multimillion-Dollar Experiment. They Wanted to Change Cable News Forever. What They Actually Did Was Far More Revealing.

Modern cable news struggles due to partisanship, prompting networks like NewsNation to adopt a centrist approach to attract viewers.
Media industry
fromSlate Magazine
4 hours ago

It Was a Bold, Multimillion-Dollar Experiment. They Wanted to Change Cable News Forever. What They Actually Did Was Far More Revealing.

Modern cable news struggles due to partisanship, prompting networks like NewsNation to adopt a centrist approach to attract viewers.
Vue
fromForbes
1 hour ago

How To Vibe Code A Viral YouTube Video Machine

Vibe coding a YouTube dashboard streamlines content strategy by utilizing data to inform video creation decisions.
Marketing
fromForbes
8 minutes ago

How Top Creators Build Audiences With Product-Market Fit

Brands must prioritize quality content and audience connection over mere reach to succeed in modern marketing.
Marketing tech
fromMarketing Dive
1 day ago

Viant acquires TVision to realize CTV advertising trifecta

Viant acquires TVision Insights for $40 million to enhance ad measurement and improve programmatic ad-buying capabilities.
Social media marketing
fromPR Daily
4 hours ago

Social media updates and new features to know this week - PR Daily

TikTok has received a security certification for its U.S. data protection systems, while also upgrading its ad creation tools with AI features.
Digital life
fromForbes
1 day ago

Agencies Must Refresh Stale Media Mixes To Retain Relevance

Social media engagement is declining, particularly among Gen-Z and Millennials, signaling a shift in advertising strategies.
Film
fromWIRED
3 days ago

The Best Movies to Stream This Month

April brings a mix of horror films and documentaries, including 28 Years Later: The Bone Temple and Louis Theroux's Inside the Manosphere.
#netflix
from24/7 Wall St.
3 days ago
Business

Morgan Stanley and JPMorgan Say Buy the Netflix Dip: Is Wall Street Right to Ignore the Q2 Guidance Scare?

fromAdExchanger
4 days ago
Media industry

Don't Worry About Netflix - It's Doing Fine Without Warner Bros. Discovery | AdExchanger

Business
from24/7 Wall St.
3 days ago

Morgan Stanley and JPMorgan Say Buy the Netflix Dip: Is Wall Street Right to Ignore the Q2 Guidance Scare?

Netflix shares fell 10% after mixed Q1 2026 earnings, beating revenue but missing EPS, with divided analyst opinions on future performance.
Marketing tech
from24/7 Wall St.
3 days ago

Got $1,000? Netflix vs. Spotify - Only One Deserves Your Money Right Now

Netflix and Spotify are at critical junctures, with Netflix focusing on ad tiers and Spotify relying on premium subscribers for growth.
Media industry
fromAV Club
3 days ago

Netflix is adding a vertical video feed to compete with YouTube

Netflix will launch a redesigned mobile app featuring a TikTok-like vertical video feed focused on promoting its shows and movies.
Television
fromTechCrunch
4 days ago

Netflix plans to add a vertical video feed, use AI for recommendations | TechCrunch

Netflix is launching a TikTok-like vertical video feed and expanding AI use for content creation and recommendations.
Media industry
fromAdExchanger
4 days ago

Don't Worry About Netflix - It's Doing Fine Without Warner Bros. Discovery | AdExchanger

Netflix's decision to forgo acquiring Warner Bros. Discovery will not affect its operating margin outlook, as it continues to grow revenue and membership.
Television
fromThe Verge
4 days ago

Netflix embraces vertical video with major mobile app update

Netflix will launch a redesigned mobile app with a vertical video feed at the end of April 2026.
Pets
fromwww.bbc.com
5 days ago

TV for dogs booms but are they watching?

Luca Carano created Siesta Dog TV, a YouTube channel featuring videos designed to entertain and calm dogs, responding to pet owners' concerns about leaving them alone.
#youtube
Online marketing
fromTech Times
6 days ago

YouTube Adds Engagement-Based Ad Skipping, New Livestream Features to Reward Active Viewers

YouTube reduces ad interruptions during livestreams based on viewer engagement in live chat.
Social media marketing
fromTechCrunch
6 days ago

YouTube livestreams will now hold back ads during peak engagement to protect the vibe | TechCrunch

YouTube will hold back ads during peak chat engagement to enhance viewer experience and reward supporters with ad-free moments.
Media industry
fromAdExchanger
4 days ago

Hot Take: YouTube Shouldn't Rely On Creators To Convince Brands It's TV | AdExchanger

YouTube aims to position itself as a television alternative to attract larger advertising budgets.
Online marketing
fromTech Times
6 days ago

YouTube Adds Engagement-Based Ad Skipping, New Livestream Features to Reward Active Viewers

YouTube reduces ad interruptions during livestreams based on viewer engagement in live chat.
Social media marketing
fromTechCrunch
6 days ago

YouTube livestreams will now hold back ads during peak engagement to protect the vibe | TechCrunch

YouTube will hold back ads during peak chat engagement to enhance viewer experience and reward supporters with ad-free moments.
Media industry
fromAdExchanger
4 days ago

Hot Take: YouTube Shouldn't Rely On Creators To Convince Brands It's TV | AdExchanger

YouTube aims to position itself as a television alternative to attract larger advertising budgets.
Silicon Valley
fromComputerWeekly.com
6 days ago

Cintegral taps Taara connectivity for real-time live media production | Computer Weekly

Taara's optical phased array technology enables high-speed wireless connectivity for media production in remote areas without traditional infrastructure.
Media industry
fromDailywire
1 day ago

Google Is Using Its Monopolistic Playbook To Take Over Your TV

Google is expanding its dominance in television through YouTube TV, employing monopolistic ad practices and significantly increasing subscription costs.
Marketing tech
fromwww.marketingdive.com
1 day ago

Creator marketing now a core media channel' while search slows: IAB

Digital advertising revenue reached $294.6 billion in 2025, driven by video, creator content, and performance media despite economic challenges.
fromScary Mommy
3 days ago

TV Show Cancellations & Renewals 2026: A Running List Of What's Safe (Or Not)

Falling in love with a show can lead to heartbreak if it gets canceled before you feel like you got any real closure.
Television
Social media marketing
fromLindsey Gamble
2 days ago

TikTok Expands Micro-Drama Push With Issa Rae's HOORAE Partnershi - Lindsey Gamble

Micro-dramas are a rapidly growing market, expected to reach $20 billion by 2030, with significant traction in both China and the US.
fromVulture
3 days ago

The 9 Best Movies and TV Shows to Watch This Weekend

The second season appears to go in a The White Lotus-esque direction with Oscar Isaac and Carey Mulligan as a couple whose fight is witnessed by two country-club employees.
Film
Independent films
fromEngadget
3 days ago

Exit 8 is cinema for the livestreaming era

Exit 8's film adaptation successfully translates the immersive experience of the indie game into a cinematic format through innovative camera techniques.
#ai
fromDigiday
6 days ago
Artificial intelligence

Future of TV Briefing: Netflix's VOID peeks at the future of virtual product placement

An AI tool developed by Netflix employees can remove objects from video clips, potentially enabling advanced virtual product placements in the future.
Marketing tech
fromThe Drum
23 hours ago

In ctrl or out of touch? The ninth P of marketing revealed

AI is reshaping customer journeys, creating a trust gap between marketers and consumers regarding data usage for personalization.
Artificial intelligence
fromDigiday
6 days ago

Future of TV Briefing: Netflix's VOID peeks at the future of virtual product placement

An AI tool developed by Netflix employees can remove objects from video clips, potentially enabling advanced virtual product placements in the future.
Marketing tech
fromThe Drum
23 hours ago

In ctrl or out of touch? The ninth P of marketing revealed

AI is reshaping customer journeys, creating a trust gap between marketers and consumers regarding data usage for personalization.
Media industry
fromAxios
5 hours ago

Silicon Valley is building its own news-industrial complex

Elon Musk's X has transformed news into a product for trading and monetization, leading to new platforms like MTS and Objection.AI.
Television
fromInverse
1 day ago

MGM+ Just Quietly Released A Perplexing New Season Of Its Most Surprising Hit Sci-Fi Series

MGM+'s From is a standout mystery horror series that combines character study with supernatural elements, featuring a trapped community and ongoing mysteries.
Film
fromKotaku
2 days ago

All The Sequels (And Handful Of Non-Sequels) At CinemaCon - Kotaku

CinemaCon showcases major film previews and distribution deals, highlighting upcoming blockbusters and original projects from studios like Disney and Warner Bros.
Social media marketing
fromThedrum
3 days ago

The State Of Influencer Marketing In Gaming

The gaming industry is rapidly growing, with revenues expected to reach $503.14 billion by 2025, driven by mobile gaming and influencer marketing.
Marketing
fromAdExchanger
1 week ago

The Price And Promo Paradox; YouTube's Interactive TV Push | AdExchanger

Online advertisers must balance product pricing and ad spending to maintain market presence and customer engagement.
Media industry
fromAdExchanger
9 hours ago

Erstwhile Competition; What We Lose By Gamifying The News | AdExchanger

ChatGPT Ads currently lacks advanced targeting options and news publishers are experimenting with gamified news prediction markets.
Television
fromEsquire
3 days ago

The Best HBO Max Shows of 2026 (So Far)

HBO remains strong in 2026 with acclaimed dramas, comedies, and new unscripted shows despite uncertainty from potential acquisition.
Film
fromIndieWire
3 days ago

Warner Bros.' Future Slate, Disney's 'Infinity Vision,' Dirty Sodas, and More Lingering Thoughts from CinemaCon

Warner Bros. is committed to delivering numerous films through 2027 and beyond, despite uncertainties from the Paramount acquisition.
Media industry
fromDigiday
1 day ago

As upfront negotiations near, buyers chart path through complex sports market

Fragmentation of sports broadcasting complicates viewing for fans and advertising strategies for brands.
Television
fromABC7 Los Angeles
3 days ago

Hulu's biggest reality stars will be under one roof for Hulu's Get Real event and livestream

Hulu's Get Real House returns with a livestream event featuring reality stars and new announcements on April 22.
Marketing tech
fromTheWrap
5 days ago

Paramount Revenue Chief Teases Streaming Advertising and Tech Improvements, 'Complete Evolution' of Pluto

Paramount is merging its streaming services into a unified platform by mid-2026 to enhance content recommendations and advertising capabilities.
#streaming
Television
fromForbes
5 days ago

The TV And Movie Content That Drove Social Media In 2025

Younger generations prefer social media recommendations for TV and movies over traditional streaming platform suggestions.
Media industry
from24/7 Wall St.
3 days ago

Wall Street Is Punishing Netflix on Guidance, but Price Hikes Reveal the Real Story

Streaming remains essential for families despite economic challenges, with Netflix reporting strong revenue growth but facing stock decline due to missed guidance.
Media industry
fromExchangewire
1 week ago

The Stack: Streaming Shake-Up

Streaming platforms are evolving with new technologies and partnerships, indicating significant shifts in the entertainment industry landscape.
fromBlavity News & Entertainment
4 days ago

Blavity Media Group Expands Into Connected TV Through Partnership With OTTera - Blavity

"Black culture has never been confined to one screen, and neither should the brands that want to show up authentically for our audience. This partnership with OTTera means that for the first time, a brand can walk into BMG and leave with a campaign that reaches Black America from their morning scroll to their living room couch. That is a first in Black media, and we built it," said Morgan DeBaun, CEO.
Marketing tech
Marketing tech
fromAdExchanger
5 days ago

Paramount's Upfront Pitch Is About Three Things | AdExchanger

Paramount is enhancing ad tech integration and launching new products to meet modern marketers' needs for effective media planning and optimization.
#connected-tv
Marketing tech
fromThedrum
4 days ago

LEADING INDUSTRY PARTICIPANTS SUPPORT NEW CONNECTED TV INITIATIVE IN EUROPE

The European Connected TV Initiative aims to explore and unlock the potential of CTVs in Europe through industry collaboration.
Television
fromAol
2 weeks ago

The rise of CTV IRL: Valuable TV audiences are no longer just sitting at home

Connected TV is expanding into public spaces, transforming how audiences engage with content outside the home.
Marketing tech
fromAdExchanger
3 weeks ago

Sussing Out 'Performance TV' | AdExchanger

Advertisers view connected TV as a performance multiplier, but it remains primarily suited for branding and upper-funnel goals.
Marketing tech
fromThedrum
4 days ago

LEADING INDUSTRY PARTICIPANTS SUPPORT NEW CONNECTED TV INITIATIVE IN EUROPE

The European Connected TV Initiative aims to explore and unlock the potential of CTVs in Europe through industry collaboration.
Television
fromAol
2 weeks ago

The rise of CTV IRL: Valuable TV audiences are no longer just sitting at home

Connected TV is expanding into public spaces, transforming how audiences engage with content outside the home.
Marketing tech
fromAdExchanger
3 weeks ago

Sussing Out 'Performance TV' | AdExchanger

Advertisers view connected TV as a performance multiplier, but it remains primarily suited for branding and upper-funnel goals.
Film
fromwww.theguardian.com
3 weeks ago

From the phone to the plex: why TV shows are turning into movies

Peaky Blinders: The Immortal Man achieved over 25 million views on Netflix in three days, showcasing the shift from cinema to streaming.
Media industry
fromObserver
4 days ago

Facing A.I. Slop and Shifting Algorithms, Brands Bet on Streamers to Stay Real

MrBeast exemplifies success in the creator economy, leveraging YouTube and livestreams while expanding into various media ventures.
fromThe Verge
4 days ago

Roku hits a major milestone with 100 million users

Roku's streaming platforms offer a mix of original content, movies and TV shows, live TV, and even games, catering to a diverse audience seeking entertainment options.
Television
Marketing tech
fromAdExchanger
6 days ago

TelevisaUnivision Joins The Streaming Self-Service Bandwagon | AdExchanger

TelevisaUnivision launches self-serve ad platform for streaming inventory targeting US Hispanic audiences.
Media industry
fromwww.mediaite.com
4 days ago

Former MSNBC Host Brian Williams to Join Netflix With Interview Podcast: The Perfect Home'

Brian Williams will host a new podcast on Netflix titled We're Back! focusing on in-depth interviews.
fromEMARKETER
1 week ago

Brands advertising on 9 streaming platforms command a third of US streaming TV ad spend

Advertisers running on all nine streaming platforms account for 34% of US streaming TV ad spending, according to a March report from MediaRadar.
Marketing tech
Marketing tech
fromMarketing Dive
3 weeks ago

The battle for attention on CTV: Premium video platforms vs. YouTube

VAB partnered with TVision to analyze CTV content consumption across various platforms, revealing significant lifts in brand metrics.
Film
fromPsychology Today
1 month ago

Hollywood Is Dead: We Must Fight to Save the True Magic

Technological advancement in filmmaking has eliminated scarcity and bottlenecks that once created awe, diminishing the magic of cinema through abundance rather than enhancing it.
Television
fromThe Atlantic
3 weeks ago

Is Binge-Watching TV Really a Pastime?

Binge-watching television has become a prevalent pastime in America, but it can lead to negative psychological effects like anxiety and depression.
fromAdExchanger
2 months ago

Can I Help You Find Something?; The Streaming Fortress Prison | AdExchanger

Last October, PayPal an integration with OpenAI so that ChatGPT users could transact within the app. Apparently, PayPal is now ready to take that idea to other retailer chatbots. Of course, now that ChatGPT is making its foray into advertising , other LLMs and chatbots are bound to follow suit, if they haven't already done so. Walmart, for instance, rolled out ads in its generative AI agent Sparky earlier this month.
Artificial intelligence
Media industry
fromDigiday
2 weeks ago

Future of TV Briefing: What publishers have to offer creators

Publishers are increasingly collaborating with creators to enhance revenue opportunities and audience reach.
Media industry
fromMoney Digest
3 weeks ago

The Popular Streaming Platform You Didn't Know Was Part Of Amazon's Portfolio - Money Digest

Amazon's acquisition of Twitch in 2014 has significantly impacted its growth and consumer offerings, enhancing its position in the live-streaming market.
Media industry
fromOK Magazine
1 month ago

Why the Oscars Are Losing TV Viewers But Winning the Internet

The 2026 Oscars experienced declining television viewership but achieved record social media engagement, reflecting a fundamental shift in how audiences consume and participate in the event.
Media industry
fromExchangewire
1 month ago

Shifts in Streaming: Competition, Collaboration, and Consolidation

Paramount's $111 billion acquisition of Warner Bros creates a streaming giant with 200 million subscribers, consolidating major entertainment assets and reshaping the competitive TV landscape.
Media industry
from24/7 Wall St.
1 month ago

Netflix Has No Rivals

Netflix remains financially strong with 17.6% revenue growth and 12-14% projected 2026 growth, while media headlines exaggerate minor AI deals as competitive threats.
Marketing tech
fromDigiday
2 months ago

Future of TV Briefing: WTF is server-guided ad insertion?

Server-guided ad insertion enables low-latency, targeted ad delivery in live streaming by combining client-side flexibility with server-side cushioning to minimize buffering and delays.
fromwww.theguardian.com
1 month ago

Growing pains: Industry has shown that bigger isn't always better

We don't need proof, says one short-seller out for the kill, because we finally have a good story to tell. Cooked books can be explained as simply a misalignment between the velocity of my vision and the velocity of regulation, according to the slippery fintech entrepreneur Whitney Halberstram. The gap in between is where smart people have always made money.
Television
Television
fromwww.aljazeera.com
2 months ago

Are we witnessing the death of traditional TV?

The Oscars will move from ABC to YouTube in 2029, reflecting shifting audience viewing habits and a move toward streaming for major live events.
Television
fromThe Drum
2 months ago

What can brands learn from the changing television landscape?

High-quality, platform-agnostic television content attracts diverse audiences across traditional and OTT platforms, creating opportunities for producers and brands to engage viewers in new ways.
Television
fromThe Drum
2 months ago

What is the future of TV? Broadcasters, media companies and analysts give their take

Television will persist while shifting toward digital, data-driven, device-agnostic delivery, with advertising models fragmenting between ad-supported and non-ad-supported services.
fromThe Drum
2 months ago

Facebook gives broadcasters new game-changing tools for engaging live TV audiences

Two years ago at MIPCOM, Facebook released a new set of APIs for media partners in attempt to capture more of the real time conversation around TV. Since then, Facebook has made its presence felt on red carpets, backstage, and even on TODAY, where the show's Orange Room leverages Facebook's 'trending' data in segments. Today at MIPCOM, Facebook is announcing new tools for broadcasters and fans that center on the participatory aspects of live TV.
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