"Most people tend to focus on subscribers as the litmus test. We really focus on time. This is where the battle is going to be. Maybe I'm stating the obvious. But when you think about where the opportunity is and where the streaming focus should be, it's really about, how do you grow more share of time with consumers?"
"When we look to the future of our fandom, we know that our fans want deeper access, and we know new viewers want the easiest possible entry point into our content."
NBCUniversal's Peacock is introducing mobile-focused vertical content products designed to boost engagement among its 44 million subscribers. New offerings include AI-generated avatars explaining Real Housewives storylines, vertically-formatted NBA games with AI-controlled viewing, and expanded mobile games featuring Law & Order and Jeopardy. The strategy prioritizes growing time spent on the platform over subscriber acquisition. Peacock's leadership emphasizes that engagement time, not subscriber numbers, represents the true competitive battleground in streaming. The platform previously launched vertical video capabilities and now adds interactive technology layers. A new hub called "Your Bravoverse" targets superfans with deeper content access while providing entry points for new viewers navigating Bravo's complex show universe.
Read at The Hollywood Reporter
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