"When you open your Peacock mobile app this summer, you might see the AI likeness of TV host Andy Cohen pop up on your homepage. In an announcement on Friday, NBCUniversal said Cohen's avatar will serve as a guide through Peacock's 'infinitely swipeable' feed of clips from Bravo shows, like Love Island, The Real Housewives series, and Below Deck."
"The feed, called 'Your Bravoverse,' will surface clips from the shows that you choose when you first open up the new experience. NBCUniversal will use AI to scan and pick out scenes from your favorite shows, while an AI-generated Cohen offers input about what's happening on screen."
"The addition of short-form video is part of a broader trend that has streaming services trying to keep viewers locked into their apps. This week, Disney Plus followed ESPN by adding a new stream of clips, called 'verts,' while Netflix has also experimented with a short-form feed."
NBCUniversal has announced that Peacock will feature an AI likeness of TV host Andy Cohen as a guide through a new personalized feed called 'Your Bravoverse.' This feed curates short-form video clips from Bravo shows including Love Island, The Real Housewives series, and Below Deck based on user preferences. The AI technology scans and selects scenes from favorite shows while the AI-generated Cohen provides commentary on the content. This development reflects a broader industry trend where streaming services are incorporating short-form video feeds to increase user engagement and retention, with competitors like Disney Plus and Netflix similarly launching clip-based features.
Read at The Verge
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