#personalized-content

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Marketing
fromFast Company
1 day ago

Making things that make things

Advertising must shift from producing fixed assets to building adaptive, generative systems that create individualized, context-aware content and interfaces at scale.
Intellectual property law
fromPatently-O
1 month ago

Section 101 and Functional Claiming: The Unexplored 112(f) Path in 10Tales v. TikTok

Patent for retrieving social-network user data to drive rule-based substitution of media assets faces an Alice challenge as abstract idea lacking inventive concept.
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