"The '030 patent, filed in April 2003, is directed to a system that retrieves information about users from their interactions in online communities and uses that information to select and substitute digital media assets, creating personalized content displays. The district court held that claim 1 fails both steps of the Alice framework: at step one, the claim is directed to the abstract idea of personalizing content; at step two, the claim elements are conventional computer functions that do not supply an inventive concept."
"I'm watching the pending eligibility appeal in 10Tales, Inc. v. TikTok Inc., No. 2024-1792 (Fed. Cir.). The appellant is challenging a Northern District of California's grant of judgment on the pleadings finding claim 1 of U.S. Patent No. 8,856,030 directed to the abstract idea of " presenting personalized content to a user based on information about the user." In some ways, the case presents a straightforward application of the Court's targeted-content precedents,"
10Tales appeals a judgment finding claim 1 of U.S. Patent No. 8,856,030 directed to presenting personalized content. The patent, filed in April 2003, describes retrieving user information from online community interactions and using it to select and substitute digital media assets for personalized displays. The Northern District of California held the claim abstract under Alice step one and found its computer elements conventional under step two. 10Tales contends the district court overgeneralized the claim and that retrieving external social-network information and rule-based asset substitution are inventive. The patent's early filing date raises questions about evaluating innovation with hindsight.
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