"The mood in the building is 'We're done,' one Netflix insider told the outlet. So, short answer: it doesn't seem great. In August, Meghan and Harry's Netflix deal was downgraded from an exclusive agreement to a first-look deal, and last week we learned that Netflix would no longer be a partner in As Ever, the brand Meghan developed in partnership with the streamer."
"Variety notes that the second season of Meghan's Netflix show, With Love, Meghan, performed dismally compared with the first round. People reported that in early 2025, the first season was the 383rd most watched Netflix show, with 5.3 million views. Season two, which premiered in August, was ranked 1,224th, with 2 million views in the second half of 2025."
Five and a half years after signing with Netflix, Meghan Markle and Prince Harry's media venture shows signs of struggle. Their exclusive Netflix deal was downgraded to a first-look arrangement, and the streamer ended its partnership with As Ever, Meghan's lifestyle brand. The second season of With Love, Meghan performed poorly compared to its first season, ranking significantly lower in viewership. Netflix insiders indicate a shift in mood toward disengagement, though both sides' PR teams dispute unflattering characterizations. Despite these setbacks, Meghan's team frames developments positively, suggesting the brand is now independent and ready to succeed on its own terms.
#netflix-deal-downgrade #meghan-markle-media-venture #streaming-content-performance #celebrity-brand-partnerships
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