"Starting April 10th, Prime Video's ad-free tier will cost $4.99 per month instead of $2.99, and include "exclusive" access to 4K/UHD streaming. The streamer is calling its ad-free tier Prime Video "Ultra," and is adding support for up to five simultaneous streams (up from three), up to 100 downloads (up from 25), and Dolby Atmos."
"In a post announcing the change, Amazon says putting premium features in ad-free streaming "requires significant investment," adding that the structure "aligns with other major streaming services." Prime Video notes that members on the ad-supported tier can continue to access HD/HDR streams, Dolby Vision, and an array of live sports streams."
"It's just the latest in a string of steady streaming price increases that have recently impacted HBO Max, Apple TV, Paramount Plus, Disney Plus, and Crunchyroll. The hike also comes ahead of the Prime Video debut of Tomb Raider and, two highly anticipated live-action adaptations that follow its very good Fallout series."
Amazon Prime Video is raising its ad-free tier price to $4.99 per month, up from $2.99, effective April 10th. The new "Ultra" tier includes exclusive 4K/UHD streaming, support for five simultaneous streams instead of three, up to 100 downloads versus 25, and Dolby Atmos audio. The ad-supported tier remains available with HD/HDR streams, Dolby Vision, and live sports access. Amazon justifies the increase by citing significant investment requirements for premium features and alignment with other major streaming services. This price hike follows similar increases across HBO Max, Apple TV+, Paramount Plus, Disney Plus, and Crunchyroll, coinciding with Prime Video's upcoming releases of Tomb Raider and other live-action adaptations.
#streaming-price-increases #prime-video-pricing #subscription-services #premium-features #ad-free-streaming
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