"FIFA says its media partners will have the option of streaming "a select number of matches in full" on their YouTube channels. They can also live-stream the first 10 minutes of every match, presumably serving as a hook to coax viewers to finish the match on television. In addition, FIFA's media partners will get access to "every angle" of match footage to craft custom content."
""As the world's attention turns to the action in Canada, Mexico and the United States, this collaboration with YouTube reinforces our ambition to maximise the tournament's impact across the ever-evolving media landscape," FIFA Secretary General Mattias Grafström said. He says the partnership will offer "fans everywhere easy access to an immersive view of the biggest single-sport event in history.""
FIFA has established a partnership with YouTube to enhance its 2026 World Cup broadcasting strategy, following a similar deal with TikTok announced in January. Broadcasting rights represent FIFA's largest revenue stream, with media companies paying substantial fees for access. The YouTube partnership enables FIFA's media partners to stream a select number of matches in full on their YouTube channels, live-stream the first 10 minutes of every match as a promotional tool, and access all match angles for custom content creation. This arrangement helps broadcasters expand their reach across multiple platforms while maintaining television viewership. The 2026 World Cup will run from June 11 to July 19 across 16 cities in Canada, Mexico, and the United States.
Read at Engadget
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