
"Samsung sought to change this with its "Art TV" concept by introducing its Frame line of televisions. Samsung's design-first approach caters to homeowners who prioritize interior aesthetics as much as raw technological specs. The Frame series serves a dual purpose: a high-end TV and as a piece of wall art."
"The Frame Pro, in particular, has a matte display with glare-free technology that aims to make digital art appear as realistic as a physical print or painting. The Frame Pro's slim fit makes the TV flush with your wall if properly installed, but it does require a wired power source."
Samsung introduced its Frame series in 2017 as an "Art TV" concept to transform how televisions appear in living spaces. Rather than displaying a black void when off, the Frame functions as both a high-end television and wall art piece. The Frame Pro features a matte, glare-free display designed to make digital art appear as realistic as physical paintings. Its slim design allows it to mount flush against walls like traditional artwork. The TV prioritizes interior aesthetics alongside technological specifications, appealing to homeowners who value design. Users report satisfaction with the device's art-display functionality, even when not using traditional television features.
Read at ZDNET
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