"Starting April 10 for US customers, a rebranded Prime Video Ultra subscription will cost $5 per month, up from $3 per month. For that extra $2, you get a download capacity increase from 25 to 100, and you can now run five streams concurrently instead of three."
"The changes are most galling for Prime members who automatically qualify for Prime Video with ads through their membership, as Amazon has decided to remove 4K streaming from the standard tier. That means that, despite already paying $15 per month or $139 per year for Amazon Prime, you'll be stuck with 1080p shows and movies unless you sign up to Prime Video Ultra."
"Amazon has thrown in Dolby Vision support for the first time, as well as upping the concurrent stream and download count on its free tier as well, but you're losing the privilege of UHD content that has been available to all Prime Video members for years."
Amazon is increasing the price of its ad-free Prime Video subscription and restricting 4K UHD streaming to a new paid tier called Prime Video Ultra. Starting April 10 for US customers, the Ultra subscription costs $5 per month, up from the previous $3 ad-free tier price. The upgrade includes increased download capacity from 25 to 100 and five concurrent streams instead of three. Notably, Amazon is removing 4K streaming from the standard tier, meaning Prime members paying $15 monthly or $139 annually must pay extra for UHD content. Dolby Vision support is newly added, while Dolby Atmos remains exclusive to the paid tier. This pricing change follows similar increases from other major streaming services.
Read at Engadget
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