"Delivering ad-free streaming with premium features requires significant investment, and this structure aligns with other major streaming services while ensuring customers have the flexibility to choose how they want to watch."
"Prime Video maintained an average ad-supported audience of more than 315 million viewers globally, up from 200 million as of April 2024. Advertising revenue for 2025 rose 22% year over year to $68.6 billion, according to Amazon's latest annual filing."
Amazon raised the price of its ad-free Prime Video tier by $2 monthly to $4.99, effective April 10, while rebranding it as Prime Video Ultra. The premium tier now includes enhanced features: simultaneous streaming on five devices, up to 100 downloads, and 4K streaming capability. Amazon introduced advertisements to Prime Video in 2024, requiring additional payment for ad-free viewing. The company justified the price increase by citing significant investment requirements for ad-free streaming with premium features. Despite initial concerns about subscriber retention following the ad introduction, Amazon reports continued Prime subscription growth and substantial advertising revenue expansion, with Prime Video maintaining over 315 million global viewers and advertising revenue reaching $68.6 billion in 2025.
#prime-video-pricing #streaming-service-monetization #advertising-revenue #subscription-tier-restructuring
Read at www.cnbc.com
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