Media industryfromAdExchanger2 weeks agoNetflix Ditches MAUs; Streaming Into Trouble | AdExchangerNetflix's MAV counts monthly viewers who watched at least one minute of ads, replacing MAUs to capture co‑viewing and broader ad exposure.
MiscellaneousfromIrish Independent2 months agoMinister should impose tiered 'Netflix levy', says media committeeA tiered 'Netflix levy' should be imposed to fund Irish television and film via charges on streaming giants.