Marketing tech
fromExchangewire
1 week agoThe Stack: Digital Rules Tighten
Streaming and social media face intensified regulatory pressure on age verification and content oversight, while advertising and retail sectors achieve record revenues.
According to VP Mitzi Reaugh, the new MAV metric represents members who have watched at least one minute of ads on Netflix per month, multiplied by the estimated average number of people per household. MAVs take the place of MAUs - monthly active users. Reaugh noted one advantage is that the MAV metric better captures co-viewing behaviors. So you can see why Netflix prefers it.