#streaming-regulation

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Marketing tech
fromExchangewire
1 week ago

The Stack: Digital Rules Tighten

Streaming and social media face intensified regulatory pressure on age verification and content oversight, while advertising and retail sectors achieve record revenues.
Germany news
fromThe Local Germany
1 month ago

Germany wants eight percent of streaming revenue to go to local production

Germany will require streaming services and broadcasters to invest at least 8% of revenue in domestic film and TV production and boost public cinema funding.
fromAdExchanger
4 months ago

Netflix Ditches MAUs; Streaming Into Trouble | AdExchanger

According to VP Mitzi Reaugh, the new MAV metric represents members who have watched at least one minute of ads on Netflix per month, multiplied by the estimated average number of people per household. MAVs take the place of MAUs - monthly active users. Reaugh noted one advantage is that the MAV metric better captures co-viewing behaviors. So you can see why Netflix prefers it.
Media industry
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